By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    LASIK Eye Surgery
    What Is LASIK Eye Surgery?
    May 16, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    You Probably Thought the Public Option Was Dead
    June 1, 2011
    Employers as Doctors
    July 9, 2011
    Pushback On My Medicare Proposals
    August 12, 2011
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Convert More Customers Using Psychology
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > How to Convert More Customers Using Psychology
BusinesseHealth

How to Convert More Customers Using Psychology

waxcom
waxcom
Share
3 Min Read
SHARE

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your website will likely be the top factor that influences conversion. Don’t let your viewers down: Create a memorable and engaging online experience that will inspire confidence in your brand.

Today’s consumers have an unprecedented number of options regarding where and how they access information — and the world of healthcare is no exception. Given the current digital climate, your website will likely be the top factor that influences conversion. Don’t let your viewers down: Create a memorable and engaging online experience that will inspire confidence in your brand.

medical consumers optimize websiteAn optimized website is key: attention spans are low, and if viewers can’t find what they are looking for quickly, they will most likely jump right over to a competitor’s site. Time is definitely of the essence.

Here are some general research facts regarding basic site design and human psychology:

More Read

HealthCare Social Media Trolls and Customer Unlikes
Women in Healthcare – It Is Time to Tell Your Story – XX in Health Week Starts 7/30
Death By a Thousand Cuts: Physicians’ Surprising Response to My Wife’s Lung Cancer Recurrence
How to engage your patients on social media – without violating HIPAA!
Healthcare’s Stumble Toward Greater Levels of Consumer Centricity and Engagement
  • “Above the Fold” is a relevant designation digitally. No matter how adaptive your website is for different platforms (laptop, smartphone, smart TV, tablet, etc.), Web users spend the bulk of their time looking at information that’s visible when they first land. This division of real estate is called “the fold” and is an obvious relic of print culture.  Folds differ depending on the device being utilized: think the placement of content through as you tailor information to these various channels.
  • Left beats right. Research also has shown that users spend over two-thirds of their time reading the left half of the website. A call-to-action such as a phone number or registration button should definitely be placed to the left of the page, not the right.
  • Web users read little more than 20 percent of the words on a webpage during an average visit. Choosing clear, concise language that pops is essential.
  • Viewers want credibility and they want facts, so don’t feed them a patronizing sales pitch. Exaggerations will turn viewers off and make them bounce to another page.

And remember, A/B testing should always be conducted, since you’ll want to track how a device impacts decision-making along with the kinds of behavior your content triggers in consumers. Don’t make assumptions: tools like Google Analytics and others can help take the guesswork out of the process.

The Web is noisy: an expertly researched, planned and executed website is indispensable. 

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

Hospital Ranking Disagreement Isn’t the Only Such Problem

March 11, 2015
Image
BusinesseHealthHospital AdministrationMedical DevicesMedical InnovationsMedical RecordsTechnology

5 Tips for Managing Technology in Healthcare

July 13, 2015

Case Study: Improving “The Market” Slide in a Medical Presentation

June 9, 2014

Teamwork Improves Surgical Safety and Reduces Mortality

April 18, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?