By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    LASIK Eye Surgery
    What Is LASIK Eye Surgery?
    May 16, 2022
    Latest News
    Managing Your Health After a Worksite Accident
    December 8, 2023
    Biohazard Cleanup: The Importance of Proper Disposal and Containment
    December 2, 2023
    Medicare Helps Seniors, and People with Disabilities & ESRD
    November 27, 2023
    The Link Between Allergies and Sinusitis & Strategies for Relief
    November 27, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Really Oxfam? Really?
    August 26, 2017
    Social Media for Healthin30 Smartphone ID-100143656
    8 Ways to Avoid Ethical Pitfalls in Social Media – Part One
    April 26, 2013
    Another Pan Mass Challenge Enters the History Books
    August 12, 2011
    Latest News
    Automation in Pharmacovigilance: A Double-Edged Sword
    November 15, 2023
    What Does Science Say About Modern Health Practices?
    November 12, 2023
    Harnessing the Power of Email Marketing in Healthcare
    October 26, 2023
    10 Proven Strategies to Level Up Your Health Business
    October 25, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Mobile Health Around the Globe: Arogya World’s mDiabetes Project
Share
Sign In
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Mobile Health > Mobile Health Around the Globe: Arogya World’s mDiabetes Project
eHealthMobile Health

Mobile Health Around the Globe: Arogya World’s mDiabetes Project

joan justice
Last updated: 2013/02/25 at 8:55 AM
joan justice
Share
4 Min Read
Image
SHARE

Image

Image

Arogya in Sanskrit means good health or living a disease-free life.  Arogya World is a US based non-profit organization dedicated to changing the course of chronic disease.  Arogya World is a 2011 Clinton Global Initiative commitment-maker, a member of the NCD Alliance Common Interest Group and a member of the US based NCD Roundtable.Image

The Flagship Project of Arogya World is mDiabetes – a large diabetes prevention text messaging initiative in India.  This project started in September 2011.  Arogya World in partnership with Nokia committed to  implementing a diabetes prevention program, reaching 1 million people in India with educational text messages over a period of 2 years.  The project is supported by a consortium of organizations and in addition to  Nokia, includes Emory University, Johnson & Johnson, Aetna, Biocon, and Synovate (now Ipsos).

Image

The prevalence of diabetes in India is high.  Presently, it is estimated that there are 60 million diabetics in India; the IDF predicts that there will be 87 million by 2030.  Indians get diabetes about 10 years earlier than people in Western countries and childhood diabetes has increased three-fold over the last 30 years.

Arogya World’s goal is to reach 1 million people in India and influence them through text messaging to improve their diet and increase their physical activity to prevent chronic diseases like diabetes.Image

Emory University helped Arogya World develop 56 diabetes awareness and prevention text messages which are being transmitted by Nokia Life’s mobile phone consumers in India in 12 languages.  Consumers who opt in get the text messages twice a week, free, for 6 months. Initial results from consumer testing of the messages and analysis of feedback from 750 consumers has been promising:

“results are encouraging and reveal that messages were found to be clear, and useful and compelling to a large extent by consumers. Effectiveness evaluation of the mDiabetes program is in progress.” reports the Center for Health Market Innovations

Dr Nalini Saligram, Founder and CEO of Arogya World, states in her article for CNN.com:

“Half of India (more than half a billion people) is under 25 years of age. As these young people get into their 30s and 40s and start getting diabetes in large numbers, the public health impact will be huge.”

To date (January 2013), this project has been a huge success. 

Image

 

 

 

 

 

 

 

A recent mDiabetes project update  showed the following impressive results:

  • More than 1 million consumers from all around India have been enrolled in the mDiabetes program
  • To date, roughly 18 million text messages have been sent with Nokia.
  • By program’s end, more than 58 million text messages will have been sent.
  • Some 43,000 consumers have already completed the six-month mDiabetes program.   

It is hoped that if effective, the mDiabetes project could be replicated in other countries and for other chronic diseases such as heart disease.

Please watch this one minute video on the mDiabetes Project:

 To read other posts in this exclusive ongoing series, please visit the Mobile Health Around the Globe main page. And if you have a Mobile Health Around the Globe story to tell, please post a comment below or email me at joan@socialmediatoday.com  Thanks!

Sources:

mDiabetes – Arogya World’s Diabetes Prevention SMS Program

Arogya World – Our Work in India – mDiabetes

 Diabetes: How Cellphones Help Tackle India’s Ticking Time Bomb – CNN.com

Global Giving Project Updates: mDiabetes

TAGGED: Arogya Health, diabetes, Mobile Health Around the Globe

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
joan justice February 25, 2013 February 25, 2013
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article image How to Test Health IT Interoperability: Advice From an Expert
Next Article Do Probiotics Work? Marketing Mania Tramples Science

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

Managing Your Health After a Worksite Accident
Managing Your Health After a Worksite Accident
Health December 8, 2023
How to Plan for a Dental Implant Procedure
How to Plan for a Dental Implant Procedure
Dental health December 8, 2023
weight loss
The Key Steps For Affective Weight Loss And Improving Health
Weight Loss Wellness December 6, 2023
Empowering Wellness: HBOT for Home Use Demystified
Empowering Wellness: HBOT for Home Use Demystified
Wellness December 5, 2023

You Might also Like

menopause and depression
Mental Health

How Menopause and Depression are Connected

September 13, 2023
Diabetes Diet myths
Diabetes

8 Diabetes Diet Myths That Have You Confused

March 28, 2023
healthcare video marketing
MarketingSocial Media

How to Maintain a Successful YouTube Channel as a Healthcare Organization: Advantages of Video Marketing for your Medical Practice

November 9, 2022
Diabetic
DiabetesHealthMedicareSpecialties

Top 7 Tips to Save Money on Your Diabetic Medical Care

August 29, 2022
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US
© 2008-2023 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Lost your password?