Physician Social Media Networking Expands

May 19, 2011
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Doctor Pundit appears to be taking a step further into the physician social media space. Yes, the blog is already on Twitter. (I continue to resist Facebook, for personal reasons.) But, it looks like it has caught the eye of the marketing team behind one of the Interweb’s largest online social networks for physicians: Sermo.

Doctor Pundit appears to be taking a step further into the physician social media space. Yes, the blog is already on Twitter. (I continue to resist Facebook, for personal reasons.) But, it looks like it has caught the eye of the marketing team behind one of the Interweb’s largest online social networks for physicians: Sermo. I must admit that I have only reluctantly ventured out into social media as a willing participant — opting mostly to occupy the “push” aspect (blogging; RSS; the very occasional off-topic tweet) instead of indulging the more complex mano a mano interactions many more psychologically intrepid docs other than myself utilize — media such as Facebook, LinkedIn, and, of course, Sermo.

So, imagine my surprise when Sermo contacted the blog to be included as one of its “selected sites”. At this point, many thoughts raced through my very constant linear judgment. Do I need to become more active in social media other than merely possessing a presence on Twitter or Facebook? Are message boards really for me? Do I really feel like I have something to offer in an alternative manner to the straight-up matter-of-fact blog? What will my patients think? Am I a social prude? Does anyone but me really care about any of this?

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Then, I figured it out. The realm of physician social media is expanding into places beyond the simple message board. Perhaps the initial reticence of social media sites like Sermo in finally trekking out of its own constraints to include influential alternatives such as Doctor Pundit is representative of a changing of the guard in this space. By including voices in the medical blogosphere this relatively public migration of the completely private Sermo (the site is only open to licensed U.S. physicians) is obviously a prudent move. Why shouldn’t Doctor Pundit be meeting Sermo halfway in this endeavor? So much (social) pressure; so little time.

Well, I suppose in the time it has taken you to read this blog post, I have already decided to acknowledge Sermo with it. Guess that speaks for itself. Shhh! Hear that? That’s the sound of this blog jumping into this partnership with both feet.

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