By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: The Popularity of Health Content is Rising on Pinterest
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > The Popularity of Health Content is Rising on Pinterest
eHealthSocial Media

The Popularity of Health Content is Rising on Pinterest

Jayme Hummer
Jayme Hummer
Share
2 Min Read
The Popularity of Health Content is Rising on Pinterest
SHARE

Over the past year or so the question has been asked many, many times among health marketing professionals: what role does Pinterest play in health?  We know the site is a popular fashion and food destination, but are people finding health and medical content on the site?  Yes.

Over the past year or so the question has been asked many, many times among health marketing professionals: what role does Pinterest play in health?  We know the site is a popular fashion and food destination, but are people finding health and medical content on the site?  Yes.

In late September 2012, we asked our representative panel of active digital health consumers if they use Pinterest and, if yes, whether they ever encountered health or medical information on the site. 30% of Pinterest users said yes. In addition, during our ongoing tracking of their online activities, we’re seeing them consume Pinterest health content on a range of subjects, including tobacco.

What are the implications of this data?  Well, a number of hospitals, pharmaceutical companies and other organizations are on the site.  However, others are on the fence, wondering if experimenting is worth the effort.  Our recommendation: The time for fence-sitting is over.  It’s time to begin learning the ins and outs of Pinterest — and how to develop and deliver credible and accurate health information via the platform.

More Read

Accuracy of Meaningful Use Reporting
Money and Power Embrace Patient Engagement
Helping Patients Make Better Decisions
Mobile Health Around the Globe: Transformative Communications in Malawi
The Doctor Will Skype You Now: Changing How We Go to the Doctor
The Popularity of Health Content is Rising on Pinterest

The Popularity of Health Content is Rising on Pinterest

Get unprecedented insights on Pinterest and health.  Pre-order our upcoming Insight Report, Pinterest and Health: Who, What and How. Click here to reserve your copy.
TAGGED:Pinterest
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Facebook Adds Suicide Button To Report Potential Harmful Behavior

December 14, 2011

mHealth on The Colbert Report: Dr. Eric Topol [VIDEO]

March 28, 2013
embarrassed desperate woman
eHealthMedical InnovationsMobile Health

Dying of Embarrassment

May 5, 2015
Medical Records

Infographic: EHR vs. Traditional Paper Records

April 4, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?