By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    How Not to Become a Victim of Medical Scams
    How Not to Become a Victim of Medical Scams
    December 22, 2021
    11 Ways You Can Care for Your Elder Family Members Health
    11 Ways You Can Care for Your Elder Family Members Health
    April 6, 2022
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    August 30, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tell Your Story: 2013 Costs of Care Essay Contest Is Open!
    September 13, 2013
    Preparing for an Accountable Care Organization (ACO) Conversion
    Factors Influencing ACO Expansion
    April 30, 2014
    Dr Paul Rosen
    What Would Empathy-Based Healthcare Look Like?
    January 23, 2015
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: The Popularity of Health Content is Rising on Pinterest
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > The Popularity of Health Content is Rising on Pinterest
eHealthSocial Media

The Popularity of Health Content is Rising on Pinterest

Jayme Hummer
Jayme Hummer
Share
2 Min Read
The Popularity of Health Content is Rising on Pinterest
SHARE

Over the past year or so the question has been asked many, many times among health marketing professionals: what role does Pinterest play in health?  We know the site is a popular fashion and food destination, but are people finding health and medical content on the site?  Yes.

Over the past year or so the question has been asked many, many times among health marketing professionals: what role does Pinterest play in health?  We know the site is a popular fashion and food destination, but are people finding health and medical content on the site?  Yes.

In late September 2012, we asked our representative panel of active digital health consumers if they use Pinterest and, if yes, whether they ever encountered health or medical information on the site. 30% of Pinterest users said yes. In addition, during our ongoing tracking of their online activities, we’re seeing them consume Pinterest health content on a range of subjects, including tobacco.

What are the implications of this data?  Well, a number of hospitals, pharmaceutical companies and other organizations are on the site.  However, others are on the fence, wondering if experimenting is worth the effort.  Our recommendation: The time for fence-sitting is over.  It’s time to begin learning the ins and outs of Pinterest — and how to develop and deliver credible and accurate health information via the platform.

More Read

social media doctor
Social Media and Doctors: Q&A with Doximity CEO Jeff Tangney
Engagement: Finding the Healthy Mix
Company Sues Former Employee Over Twitter Account
Healthcare’s Digital Revolution
MDs Facebooking Patients
The Popularity of Health Content is Rising on Pinterest

The Popularity of Health Content is Rising on Pinterest

Get unprecedented insights on Pinterest and health.  Pre-order our upcoming Insight Report, Pinterest and Health: Who, What and How. Click here to reserve your copy.
TAGGED:Pinterest
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

What are the Legal Implications for Doctors, Nurses and Hospitals Engaging in Social Media?

July 26, 2011
Medical RecordsTechnology

Video: Tips for Overcoming the Gray Areas of Meaningful Use Stage 1 for Safety Net Providers

January 13, 2012
eHealthHealth careMedical EducationMedical EthicsParenting

Vaping Health Risks Raise Alarm About Educating Younger Generations

February 11, 2020
eHealthMobile HealthTechnology

The Promise Of Google And Apple Tech For Health App Development

October 22, 2018
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?