By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Should Your Medical Practice Have a Twitter Account?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Should Your Medical Practice Have a Twitter Account?
BusinesseHealthSocial Media

Should Your Medical Practice Have a Twitter Account?

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Twitter, Healthcare Marketing
SHARE

Using social media sites can be a wonderful way for medical practices to connect with their patients, potential patients and the community at large. After all, most practices only see their patients in the office when they are sick and not feeling their best. Not a great time to share and impart information.Twitter, Healthcare Marketing

Using social media sites can be a wonderful way for medical practices to connect with their patients, potential patients and the community at large. After all, most practices only see their patients in the office when they are sick and not feeling their best. Not a great time to share and impart information.Twitter, Healthcare Marketing

While there are more than 400 different social media sites (and more are being added each month), each site has its only unique demographic mixture. For example, Pinterest attracts a largely female audience and Instagram is popular with the younger set. Twitter appeals to a broad demographic mix. Its 140 character “tweets” are easy to digest, even for people on the busiest schedules.

Ways to use Twitter to grow your medical practice

More Read

The End Of Healthcare As We Know It
How Health Facilities Can Prepare For Natural Disasters
Who Will Drive Social Media Use in Health Care? Part 1
Companion Diagnostics: More Targeted Medicine on the Horizon
Protect Yourself from Shadow IT

Twitter boasts more than 600 million registered users, second only to Facebook in total audience. At first glance, Twitter’s short messages may not seem to be a good fit for a medical practice. However, there are several good ways to make use of this popular social media site.

1. To announce wellness programs. If your office hosts periodic wellness events, such as health screenings, nutritional seminars or exercise classes, Twitter is a great place to announce such events. The beauty of social media is that when one person shares it with their friend list and one of those friends shares your post with their friend list, you can reach many, many more people than you initially targeted.

2. To learn more about your patients. According to “American Medical News,” asking questions on social media sites like Twitter is a great, non-threatening way for doctors to learn what their patients are willing to do (and not willing to do) to improve their health. Patients are likely more willing to be truthful behind the (relative) anonymity of their computers than they are when sitting face-to-face with their doctor.

3. To share important information from the medical community. Using Twitter is also a good (and easy) way to share information that you think will be useful and beneficial to your patients. Examples include new nutritional information or the results of a new medical study in your area of expertise.

While setting up a Twitter account and tweeting regularly might not be the right choice for every practice, don’t automatically dismiss this social media site as irrelevant to the medical community. Connecting on Twitter can help you to learn more about your patients, reach them in an unthreatening environment and help to promote your office’s wellness initiatives.

TAGGED:twitter
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Connective Tissue Disorders Push Collaboration Among Cardiologists, Other Specialists
eHealth

Connective Tissue Disorders Push Collaboration Among Cardiologists, Other Specialists

December 22, 2018
cholera
BusinessFinanceGlobal HealthcareMedical DevicesMedical InnovationsTechnologyWellness

New IV Bag Designed for Relief Workers Can Sterilize Water

November 17, 2013
Physician Marketing mistakes
BusinessSocial Media

Common Mistakes to Avoid When Marketing Your Medical Practice Online

October 9, 2014

Does WellPoint Care About Quality…or Reducing Cost?

May 19, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?