By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Do Electronic Health Records Reduce Malpractice Claims?
    February 2, 2013
    A Humble Opinion: Book Review
    May 3, 2015
    medicaid
    Paul Krugman: Stop Being an Embarrassment to the Profession
    March 7, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Social Business Intelligence for Healthcare
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Social Business Intelligence for Healthcare
eHealthSocial Media

Social Business Intelligence for Healthcare

thielst
thielst
Share
3 Min Read
SHARE

I like to think of social business intelligence as listening to posts across the entire spectrum of social media outlets.  It is closely related to social customer relationship management, which also takes the next step to understand and act upon consumer and patient attitudes, perceptions and behaviors about brands, organizations and trends.  From what they learn on social channels, healthcare organizations could change their practices or positioning, refine the personalized information pushed out to individuals, create more focused contact lists, etc.

I like to think of social business intelligence as listening to posts across the entire spectrum of social media outlets.  It is closely related to social customer relationship management, which also takes the next step to understand and act upon consumer and patient attitudes, perceptions and behaviors about brands, organizations and trends.  From what they learn on social channels, healthcare organizations could change their practices or positioning, refine the personalized information pushed out to individuals, create more focused contact lists, etc.

Since I had already been thinking about this I was happy to contribute to a Beckers Hospital Review article about usingYelp to attract patients. One result of my participation is that I learned about a great new social business intelligence tool that can assist with understanding and enhancing satisfaction and experiences — patientSI.

When I speak to groups or at conferences, I usually address the topic of social business intelligence and the need to:

More Read

Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
How the Uber-ization of Healthcare is Going to Put the Industry in Gear
More Than a 50/50 Chance, the Emergence of the e-Patient
Top Benefits of Electronic Health Records for Psychiatrists and Psychologists
Top 10 Healthcare Influencers To Add To Your Google+ Circles
  • Monitor your reputation
  • Build your reputation
  • Identify what is being said about peer organizations

But patientSI takes it a step further and can also identify those who influence your reputation. The graphic below was borrowed from their site and shows some of the places were patients and consumers are leaving their thoughts about your organization’s care and services.  I always like to add foursquare to any list, because it isn’t a site most people automatically think of for online reviews.

healthcare social media

It is exciting to watch this evolution and see tools being developed that can contribute to improvements in performance and patient care.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Advice For Reconciliation When You Need A Prescription
eHealth

4 Things To Keep In Mind When You Need To Take A Prescription

January 10, 2019

Aetna Acquires mHealth StartUp, iTriage: mHealth is Here to Stay

December 20, 2011

Mette Dyhrberg talks about application of patient-generated data and self-tracking at Doctors 2.0 & You 2015 #doctors20

September 26, 2015
Social Media

Physicians and Blogging

April 5, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?