By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Almost Anybody Qualifies for Medicaid in Maine
    November 23, 2012
    ebola and EHR
    Ebola: Are We Relying on EHR to Tell the Story?
    October 24, 2014
    Caitlin Kelly
    How Would You Fix Healthcare? – Question and Answers.
    January 16, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Social Media Summit at Mayo Clinic: Day Two Exclusive Report
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Social Media Summit at Mayo Clinic: Day Two Exclusive Report
BusinessSocial Media

Social Media Summit at Mayo Clinic: Day Two Exclusive Report

David Harlow
David Harlow
Share
7 Min Read
SHARE

EXCLUSIVE POST – Tuesday was definitely multimedia day at the Mayo Ragan Social Media Summit. 

EXCLUSIVE POST – Tuesday was definitely multimedia day at the Mayo Ragan Social Media Summit. 

Lee Aase, Director of the Mayo Clinic Center for Social Media, kicked off the meeting with a rundown of the Mayo Clinic’s experience with social media, highlighting the “MacGyver” (i.e., jerry-rigged) approach he advocates, using free and low-cost tools, and the online Social Media University, Global, of which he has appointed himself Chancellor, with tongue planted firmly in cheek.  We were treated to the viral video of octogenarian pianists shown on the big screen (closing in on 7.8 million views as of this writing), and the stars of the video happened to be in town this week for appointments, so Lee presented them with the “Healthy Virus” award.  (This is a video of an older couple playing the piano in one of the Mayo Clinic’s buildings, shot by an amateur, which has yielded an incredible amount of free publicity for Mayo – including a feature on Japanese TV, and an appearance by the couple on one of the TV network morning shows.)  Lee then showed “another hospital’s” Pink Glove Dance video – which also went viral promoting breast cancer awareness a couple years ago, and explained that Mayo Clinic was about to launch a cardiac health app (awaiting final app store approval), and shared the video he clearly hopes goes viral as well: the “Know Your Numbers” video, which is a parody of the Tommy Tutone classic song and video “867-5309/Jenny” from a number of years back.  Very clever, and part of a broader social media campaign to raise awareness about cardiac health, the Mayo app, and Mayo Clinic services.

Later in the day, Danielle Cass presented the “virtual” community side of the Kaiser Permanente Center for Total Health, a state-of-the-art conference center that opened this year in DC, and she described the grand opening, which included the first installment of The Walking Gallery (follow the link to see more on this instance of patient advocacy via wearable art, courtesy of Regina Holliday, artist and advocate for health data liberation; see video here).  Danielle explained her jacket, and she asked e-Patient Dave and me (David Harlow) to share our jackets and their stories as well.

More Read

European Diabetes Market
You might be covered, even if your doctor sends you a bill
High Quality, Low Cost HealthCare Video Interview Series: Dr. Akash Rajpal and Ekohealth
Curing Medicare: A Book Review
Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity

Chris Boyer closed out his presentation with a little song he wrote (he accompanied himself on the ukulele), about social media ROI.

Not only was the day entertaining, it was informative and engaging, too. 

Chris Boyer’s presentation, for example, walked us through his assumptions and calculations which yielded a significant, precise ROI (of about 1400%) on a social media campaign that resulted in 40 procedures that may not have happened at his institution without the campaign.  Others focused on the value of social media to inform and educate both patients and physicians. 

Wendy Sue Swanson (@SeattleMamaDoc) delivered the final keynote of the day in her trademarked mile-a-minute speaking mode, and emphasized that she uses social media to listen, as well as to provide information to patients that can’t be delivered in the always-too-short office visit.  She described the tools she wishes she had, including the telephone dictation system that would automatically understand which patient she’s talking about, transcribe her phoned-in notes, and file them appropriately in the patient’s EHR.  Echoing themes from several mobile health presentations here, she would also like to have a better way of reaching out to patients via text messages, since a significant proportion of all cell phone users report that their preferred mode of receiving information is via text. 

An e-patient panel traced the experiences of patients with an extremely rare condition who were initially misdiagnosed, then treated, and who then found each other online and convinced Mayo clinicians to put together a clinical study of 80 “SCAD” patients who were part of an online community.

There were, of course, multiple sessions that I missed (can’t be in three places at once), and I encourage you to peruse the #mayoragan tweetstream to get a taste of the whole experience.

The hopes for the future expressed by Wendy Sue Swanson set the tone for the dinner and meeting I attended later on: the External Advisory Board of the Mayo Clinic Center for Social Media had an in-person meeting (in a beautiful setting, by the way – see photos 3-5 on this post by Dan Dunlop) where we were able to kick back a little, step away from the immediate concerns with which we were occupied in the day’s sessions, and think about a longer-term series of priorities.  It was great to see so many folks in real life who I have known only on line for so long, and to reconnect with folks who I have met before.  With all the energy in this little “bubble” it is important to remember that the nearly 400 folks here at this conference are early adopters, in some cases at the bleeding edge, and that we all need to help others – patients, physicians, institutions – begin to use social media tools effectively for the purposes that are most useful to them.

TAGGED:Mayo Summit
Share This Article
Facebook Copy Link Print
Share
By David Harlow
Follow:
DAVID HARLOW is Principal of The Harlow Group LLC, a health care law and consulting firm based in the Hub of the Universe, Boston, MA. His thirty years’ experience in the public and private sectors affords him a unique perspective on legal, policy and business issues facing the health care community. David is adept at assisting clients in developing new paradigms for their business organizations, relationships and processes so as to maximize the realization of organizational goals in a highly regulated environment, in realms ranging from health data privacy and security to digital health strategy to physician-hospital relationships to the avoidance of fraud and abuse. He's been called "an expert on HIPAA and other health-related law issues [who] knows more than virtually anyone on those topics.” (Forbes.com.) His award-winning blog, HealthBlawg, is highly regarded in both the legal and health policy blogging worlds. David is a charter member of the external Advisory Board of the Mayo Clinic Social Media Network and has served as the Public Policy Chair of the Society for Participatory Medicine, on the Health Law Section Council of the Massachusetts Bar Association and on the Advisory Board of FierceHealthIT. He speaks regularly before health care and legal industry groups on business, policy and legal matters. You should follow him on Twitter.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

controlling drug costs
FinancePublic Health

Is Digital Health the Key to Bringing Control to Drug Costs?

October 3, 2013

Debt Ridden Hospital in the UK Taken Over By Private Firm

November 12, 2011

Don’t Get Left Behind: Optimize Your Website for Mobile

March 31, 2015

The 15 Most-Watched Medical-Device Stocks

August 10, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?