One day, you’re a skilled and experienced healthcare professional, and the next day the doctor asks you to create content; writing for…
Social media isn’t just for personal use anymore. It’s become a crucial part of marketing for all sorts of businesses. Marketing experts…
When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests…
Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that…
With so many new mobile devices on the market, it’s no surprise that mobile data use has increased by leaps and bounds…
This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and…
I don’t remember exactly when the first flat screen television appeared in a retail store. It’s been a while, but at least…
In the medical field, a hospital is only as good as its reputation. In the past, hospital reputations and practices spread through…
Before you get too far down that road, here are 7 things you should consider before rebranding your medical practice. Before…