The Much-Neglected Secret to Beating Your Healthcare Competition Online
As long as everyone’s preoccupied with the big game this weekend: Remember,…
What if Disney Ran Your Hospital?
Fred Lee blended his experiences with Disney and hospitals and wrote a…
Four Predictions That Will Shape 2013 Healthcare Marketing
This is the month when everyone (anyone, it seems) cranks up their…
What the London Olympics Will Teach Us About Increasing Patient Volume
What can the 2012 Summer Olympics in London teach healthcare marketers about…
Does the Healthcare Industry Need to Revisit ‘Marketing 101’?
Healthcare practitioners and technology developers alike are experiencing new pressures to either…
The Disconnect Between Hospital Marketing and What Patients Need
If you have an acute health problem like a heart attack or…
Target Knows You’re Pregnant, Even if No One Else Knows
As Pole’s computers crawled through the data, he was able to identify…
Case Study: Developing a National Audience for a Urologist
Recently, Dr. Schrepferman, a urologist at client Allied Urology in Louisville, came …
The End Of Healthcare As We Know It
The 800 pound gorilla has now decided they will dominate primary care.…