eHealthMarketing

How Healthcare Practices Can Use Digital Marketing to Retain Patients

3 Mins read

We live in a digital age where social media presence is an inseparable part of everyday lifestyle and the need to be connected and supported by different digital technologies only grows. Business relying on their landline and physical contact to manage their clients only during office hours is a thing of the past. The digital revolution affected all industries, including healthcare. 

Nowadays, patients use their social media and browse the Internet for the quickest possible solution to their problem. That’s exactly why digital marketing is key for current healthcare practices, especially when it comes to patient’s loyalty and engagement.

Boost Patient Engagement and Healthcare Experience

Some of the biggest issues people face when they need medical help are the discomfort and anxiety that often follows the first contact. Social media, email, mobile apps, chatbots and/or website all use digital marketing strategies 

Thanks to the effective digital marketing strategies used via the mentioned mediums, healthcare institutions can easily make a patient’s first contact experience much smoother. We can use these technologies to make the whole appointment scheduling hassle-free, with just a few simple mouse clicks. 

The more comprehensive digital marketing approach is, the higher the chances that their patients are going to stick with them for years to come. This especially holds true if they get familiar and comfortable with the technologies they use.

These days, it’s all about personalization. Digital marketing gives exactly that while strengthening the relationship between patients and healthcare institutions. Besides initial contact and appointment scheduling, patient portals help with better individual support as well as access to complete patient information such as test results, allergy info, appointment reminders, medication lists, etc.

Digital Data Betters Healthcare Service

A truly great advantage of digital marketing efforts is that these efforts can be tracked, monitored, and measured. By launching different marketing campaigns, healthcare institutions can also evaluate the success of overall patient satisfaction and engagement. A complete insight into these analytics makes it easy for healthcare professionals to use this info to upgrade their service with all the technological advancements.

Things such as social engagement, website traffic, click-through rates, and conversion analytics may sound completely unrelated to healthcare. But actually, they are the key factors that help us get a much-needed understanding of the patient’s overall experience and health journey. Being able to take a clear look at which digital marketing campaign elements work and which don’t, healthcare institutions can automatically better their services, and therefore, boost the number of patients that stay with them.

Improve and Personalize your communication with patients

Incorporating digital tools and technologies such as social media bots into healthcare can help create a better and stronger relationship with the patients, especially when it comes to immediate help they can get before actually visiting a doctor.

These chatbots can effectively take advantage of automated AI for different purposes. For example, an urgent-care facility could use a specialized healthcare chatbot that can check for the patients’ symptoms, immediately offering them a solution. Chatbots can also listen to people’s emotional and mental health problems, which is invaluable between the therapy sessions.

The chatbot possibilities are numerous. Aside from quickly meeting patient needs, they also offer a more familiar and customized service with personalized bot names. This also provides healthcare professionals with more detailed info about their patients when they show up for an appointment.

Create a Positive Practice Feeling

The right digital marketing tactics are here to better and revolutionize healthcare. From the marketing perspective, they are crucial for raising brand awareness. But, in the end, it all comes down to happy patients.

It’s simple enough to put digital marketing to good use and boost overall patient satisfaction just by creating clear and easy-to-access info when it comes to different health problems, insurance issues, next steps, etc. This way, patients can count on their healthcare providers beyond direct doctor visits.

By streamlining and facilitating appointments, healthcare providers can make sure that their patients got help quickly, with little to no errors or extra waiting time. 

Wrapping up

With digital marketing practices in place, healthcare providers have a complete insight into their patient’s health history, including their preferences and concerns. Within seconds, you can get a detailed patient record and reach out to them if needed. This type of engagement inevitably helps keep your patients loyal and happy.  

It’s no secret that online reputation is important and can easily make or break a business. The same is true for a medical practice as well. Investing in digital marketing is an effective way to make a name out of your healthcare brand and improve your service. With so many different digital tools and strategies today, you can track patient feedback and experience right now. This way medical practices can immediately address and talk about potential issues or problems. This approach to your reputation is a must in this day and age. If you’re engaged, you’ll have happy patients and better business. 

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About author
Lauren Laporte is a Sydney-based content writer with a passion for healthful, mindful and plant-based living. She believes the human body is hardwired to heal on its own so you're better off learning how to listen to its cues! She's nuts about all kinds of animals(the weirder the better), nature and food. Her blog is dedicated to teaching people how to follow their gut, live from the heart and understand that, in the end, true well-being is inevitably an inside job.
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