By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Top 5 Online Strategies for Successful Physician Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Top 5 Online Strategies for Successful Physician Marketing
BusinesseHealthFinance

Top 5 Online Strategies for Successful Physician Marketing

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Physician Marketing, Online
SHARE

These can be very challenging times for modern medical practices. The Affordable Care Act (ACA) makes health insurance available to more consumers, but individual practices must still motivate individuals to become patients. A cost-effective marketing plan needs to be set in place to catch the attention of prospective patients.Physician Marketing, Online

These can be very challenging times for modern medical practices. The Affordable Care Act (ACA) makes health insurance available to more consumers, but individual practices must still motivate individuals to become patients. A cost-effective marketing plan needs to be set in place to catch the attention of prospective patients.Physician Marketing, Online

Basic advertising is losing its effectiveness because of its inability to target a specific demographic at the precise moment someone is searching for a medical practitioner. More successful physician marketing strategies are incorporating online tactics to capture as many of these leads as possible. The top five online strategies include:

  1. Revisit Your Web Pages: One of the first places today’s prospective patients will check when they are searching for information about potential medical partners is the website. Your website must be clear and easy to use, and contain information that will help the patient form a positive opinion regarding your practice. It must contain keywords for search engine optimization (SEO) purposes so your site will show up in search results on Google, Bing and Yahoo. It needs to be constantly updated so that it continues to attract the attention of the search engines.
  2. Increase the Number of “Touches”: This marketing term translates into the number of times prospective patients see or hear something about your medical practice. If they see your sign when driving by your office, that is considered one “touch.” They can be touched again when a friend recommends your practice. Generally it takes five or six “touches” to motivate an action. This can best be accomplished by increasing your social media presence. Increase the amount of outbound communications from your office so it remains top-of-mind when they are ready to make a decision.
  3. Targeting with PPC Campaigns: Properly targeted AdWords or pay-per-click (PPC) campaigns can give an extra boost to your physician marketing strategy at the exact moment a potential patient is searching for medical services. If they see that your practice is advertising itself as offering exactly what they need, they will be more likely to click through to your website instead of proceeding with their search process.
  4. Communicate with Current Patients: Even as your practice is improving its online strategies, it is highly likely that your local competitors are also increasing their marketing efforts. It is necessary to maintain a constant stream of communication to keep the patients you already have. Use Twitter, Facebook, blogs, email and e-newsletters to keep in touch and remind patients why they want to stay with your medical practice.
  5. Build Your Referral Network: You always want to ask patients for referrals, but physicians in specialty areas also need to communicate with other doctors to increase referrals. These communications can be more targeted regarding your specific services, but they need to occur on a regular basis. LinkedIn can be a valuable resource when trying to grow your referral network.

Online marketing, when properly implemented, can make a huge difference in your practice’s ongoing ability to retain and attract patients in the age of ACA.

More Read

Medical Review Management: Vital For Doctor’s Online Reputation
Mobile Health Around the Globe: 10 Best Tools to Boost mHealth Initiatives in Africa: Part II
IoT In Healthcare: A Revolution In The Medical Sector
Social Media and Participatory Medicine:the ePatient Movement
Study: Willingness To Use PHRs Not Linked to Age, Education, Income
TAGGED:medical marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

How Setting Boundaries Helps Trauma Survivors Heal
Health
October 30, 2025
how to improve REM sleep
Unlock Better Sleep: How to Improve REM Sleep Naturally
Wellness
October 30, 2025
uv protection in winter
Winter Sun Safety: Why UV Protection Matters Year-Round
Health
October 29, 2025
Nurse Scheduling Software
Evaluating 7 Best Nurse Scheduling Software
Nursing Technology
October 28, 2025

You Might also Like

Business

4 Questions To Ask Before Choosing A Healthcare Uniform Services Rental

January 22, 2020
eHealthTechnology

Here’s The Real Truth About Online Medical Services

March 15, 2019

Digital Health Gets Extended (Television) Coverage

September 27, 2012
healthcare social media
eHealthMobile HealthSocial MediaTechnology

Millennials & Gen Xers: Get Your Parents on Social Media—Their Health Depends On It

April 10, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?