By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Boomer Voice
    June 12, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    Patient Commando Features Canadian Women Changing Healthcare
    August 23, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Top 7 Reasons a Busy Doctor Needs a Powerful Website
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Top 7 Reasons a Busy Doctor Needs a Powerful Website
BusinesseHealth

Top 7 Reasons a Busy Doctor Needs a Powerful Website

Lonnie Hirsch
Lonnie Hirsch
Share
4 Min Read
internet presence
SHARE

internet presenceI recently bumped into a specialty practice that did not have a website. The Internet has become such a significant “front door” for healthcare providers and hospitals that having no online presence—nada, zip—was surprising.

internet presenceI recently bumped into a specialty practice that did not have a website. The Internet has become such a significant “front door” for healthcare providers and hospitals that having no online presence—nada, zip—was surprising.

For this specialty practice, attracting new, self-referred patients was not a priority. “We’re already busy,” they told us. “Our appointments are full to capacity with [professional] referrals. Why do we need a website?” What’s more, being busy left little time to work on creating a (seemingly low priority) Internet presence.

On the surface, having an “all referral” practice and a steady stream of patients is, to a certain extent, an enviable situation. But digging further into the current situation of this medical practice, it was evident that new (competitive) doctors had arrived in the area, and the comfortable referral stream of patients—the lifeblood that they were taking for granted—was about to change dramatically.

More Read

Is Cost-Effective Medicine on Life Support?
Q and A, Part Two: Addressing an Enormous Public Health Problem with a Simple Technology Solution
Text Messages Now Help People Kick the Smoking Habit
Mark Fisher, Candidate for Governor of MA, Speaks with the Health Business Blog
Health Information Technology: Whistling by the Graveyard

In fact, there are many reasons why even a busy, “at capacity” doctor or medical practice marketing plan needs a powerful and effective website as the cornerstone of an Internet presence.

Here’s our list of the Top 7 Reasons…

#7. Things change rapidly in healthcare. Reliance on a single channel for new patients, even from multiple referral sources, is a risk given the certainty of change in healthcare. An Internet presence helps maintain and grow your referral stream.

#6. Patients use the Internet for due diligence. Referred or self-referred, prior to making an appointment, many patients will go online to acquaint themselves with the practice. Having little or no Internet presence takes the patient elsewhere…likely to a competitive provider that they’ve found online.

#5. Referring doctors also use the Internet for due diligence. No doubt your CV is sterling, but your online presence is instantly available and it speaks volumes to professional colleagues about you and your work.

#4. Stand out among the competition. “Being invisible” online is simply your gift of new business to another practice.

#3. Protect, maintain and grow market share. The Internet is a primary consideration in healthcare marketing. This is where prospective patients—customers—survey their options.

#2. Change your patient mix for more desirable patients and cases. Simply being busy is no assurance of attracting an optimal balance of cases and patients. Internet marketing can influence this mix.

#1. Protect and extend your professional reputation. Having no presence available online could be a negative signal to others. Your story—whatever your healthcare colleagues and the public know about you—is strongly influenced by what you present online.

What can you add to this list? For related reading, see: Does Your Internet Presence Shine (or Suck)?

Better than 50 percent of patient healthcare provider selections are directly or indirectly influenced and guided by information found on the Internet. As the nation’s healthcare delivery system has evolved today, having no online presence is simply not an option.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

plastic surgery marketing
Social Media

5 Plastic Surgery Marketing Tactics to Boost New Patient Response

June 7, 2016

Drug Development Gets Even More Personal, Precise and Tailored

March 28, 2012
medical education
BusinessFinanceHospital AdministrationMedical Education

Medicine Is a Profession, But Healthcare Is a Business

June 12, 2013
eHealthSocial Media

How to Handle Negative Physician Reviews and Feedback

December 6, 2017
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?