By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    HIPPA compliance
    How Medical Office Staff Can Make Your Practice HIPAA Compliant
    October 29, 2021
    Everything you need to know about hyaluronic acid treatment
    Everything you need to know about hyaluronic acid treatment
    February 10, 2022
    Which Mushroom Capsules Are Good for Your Health?
    May 5, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Screening for Dementia: A Cautionary Tale Yet to Begin
    July 19, 2013
    Breast Density Notification Bill on its Way to State Assembly
    June 1, 2012
    vaccinations
    Doctors Can Persuade Vaccine-Resistant Parents with Straight Talk
    November 7, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Trump Wisdom: How Successful Doctors Play to Win
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Trump Wisdom: How Successful Doctors Play to Win
Business

Trump Wisdom: How Successful Doctors Play to Win

Stewart Gandolf
Stewart Gandolf
Share
4 Min Read
WIN HOMERUN
SHARE

WIN HOMERUNWe’ve had the great good fortune and pleasure to team-up with many successful doctors, medical group practices, hospitals and others. To a person, their medical/clinical capabilities are first class, but their business acumen—in particular their marketing savvy—is a model for others.

WIN HOMERUNWe’ve had the great good fortune and pleasure to team-up with many successful doctors, medical group practices, hospitals and others. To a person, their medical/clinical capabilities are first class, but their business acumen—in particular their marketing savvy—is a model for others.

The fact is, successful doctors do things differently. They recognize that medicine is a profession, but healthcare is a business. And they work at being business-smart. Over time, we’ve collected a few bits of wisdom that you can take to the bank.

Here are just a few of the ways successful doctors play to win. What would you add to this list?

More Read

Health Insurance Benefits: Can You Have It Your Way?
Interview with Todd Dunsirn of True Process
Video: Why You Should Allow BYOD–Bring Your Own Device–in Healthcare Environments
Making a 5% Commitment to Medicaid
Big Pharma: Direct to Consumer Marketing Is Unethical
  • Product trumps promotion. Delivering a superior product or service is first. No amount of marketing and advertising can, in the long run, overcome an unsatisfactory product. The success we know in our own firm and with our clients is directly the result of creating a better product…and not because we are marketing well. Creating a better product is exponentially stronger than creating a better ad.
  • Making things people want trumps making people want things. The key to this gem is in first knowing what people want or need, and then providing the answer or solution. Some medical practices are determined to sell what they have…what they like to do…what they prefer. Unfortunately for them, even excellent capabilities don’t create a market demand.
  • Listening trumps telling, and dialog trumps monolog. Successful doctors and medical practices are active listeners, often inventing new ways to hear, understand and respond to the voice of the patient. They also tap into changes, conditions and competitive information in their market. And, when first equipped with awareness and understanding, they are able to foster a meaningful connection and conversation.
  • “Right here” trumps “everywhere.” When medical practices set out to do everything, serve everyone, and cover everywhere, their message and their effectiveness is diluted and ineffective. Conversely, providers—even large, multi-specialty groups—that concentrate their marketing efforts toward a precisely defined target audience and service area enjoy a better return on investment.
  • Retention trumps acquisition. Patient satisfaction and other forms of customer service hold, as a core concept, that it is far better to keep a customer/patient/consumer than it is to constantly find and attract replacements. There are many cost factors to consider, but retention reflects on your reputation and brand. And for many practices it also influences—either positively or negatively—referrals by patients and fellow professionals.

Tell us your “trump wisdom.”

We have quite a few other “trump” ideas, but before we continue this series, we’d like to hear from you. What words of wisdom can you suggest? Do you have a best practice example or case history? Enter your ideas below, or send them to us by email. We’re already working on bringing you more ways that successful doctors play a winning hand.

 
TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025

You Might also Like

For Hospitals, More “Likes” = Lower Mortality?

March 16, 2013

The Disconnect Between Hospital Marketing and What Patients Need

March 6, 2012

Why Physicians Are Afraid of Social Media and Why They Shouldn’t Be

January 28, 2015
health policy sequestration
BusinessFinanceHealth ReformHospital AdministrationNewsPolicy & LawPublic Health

Sequestration and Healthcare: What Organizations are Affected? (Part 1)

March 15, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?