By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    5 Helpful Networking Tips For Healthcare Professionals
    September 28, 2020
    Sovaldi: An Example of Price Discrimination
    March 30, 2015
    nursing education
    Your Study Path in Nursing: Hardships in Education and How to Overcome Them
    January 28, 2023
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Want to Grow Your Medical Practice? Think Like an Entrepreneur
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Want to Grow Your Medical Practice? Think Like an Entrepreneur
Business

Want to Grow Your Medical Practice? Think Like an Entrepreneur

Jonathan Catley
Jonathan Catley
Share
6 Min Read
Medical Business, Medical Practice Marketing, Online Marketing
SHARE

Your medical practice is a business. Yet many people who own or are partners in a medical practice neglect that important detail. As a business owner or entrepreneur, there are certain things you must do in order to grow your medical practice in the coming year and beyond. These are just a few of them:Medical Business, Medical Practice Marketing, Online Marketing

Your medical practice is a business. Yet many people who own or are partners in a medical practice neglect that important detail. As a business owner or entrepreneur, there are certain things you must do in order to grow your medical practice in the coming year and beyond. These are just a few of them:Medical Business, Medical Practice Marketing, Online Marketing

Have a One-Year, Five-Year, and 10-Year Plan

If you don’t have a plan for your medical practice, then you’re going to have a hard time gaining new ground in an increasingly competitive medical marketplace. The American Academy of Ophthalmology recommends putting this plan in writing.

More Read

Judgment, Fact and Anxiety
Marketing 101 Revived: A New Healthcare Consumer Report
How to Recover from a HIPAA Breach
Harness the Power of Email Energy
Paying for Care

But plans and goals are two different things. Once you’ve created goals for your business, you must then create the plans that will help you reach your short, medium, and long-range goals. Don’t forget to revisit your goals (yearly if not quarterly) to determine if they are still viable or if adjustments need to be made. If you’re not making adequate progress, perhaps it’s time to examine your plans.

Embrace the Importance of Patient Convenience

Businesses today are constantly seeking new ways to improve customer service or make things more convenient for customers. While most doctors have no interest in making house calls, there are things you can do that will make life more convenient for your patients. Consider online appointment scheduling, in addition to offering before or after-hour appointments to accommodate patients who do not wish to take time off of work for checkups.

Have a Stellar Medical Practice Website

Your website is your virtual storefront. If it looks shabby, run down, and out of date, potential patients will equate it to a run-down clinic on the wrong side of town. That also means avoiding medical practice website mistakes that affect conversion and having a call to action on your medical website pages.

You must present your medical practice as fresh, exciting, and as offering cutting edge tools and technology in the healthcare industry. In order to truly stand out, your website needs to offer, photographs, medical marketing videos, and a steady stream of educational and fresh content through articles, press releases, and blogs presented in a format that’s easy for your existing and prospective patients to navigate.

Commit to Extraordinary Customer Service

How can your practice provide better customer service? Begin with the little things like following up with patients to make sure they’re feeling better after their visits, offering refreshments to patients who have fasted once their blood work is drawn, and calling to let them know when things are running behind.

Here’s an added benefit: by offering superior customer service to patients, it’s easier to ask existing patients to provide strong referrals to your practice.

Embrace Social Media

New startups and well-honed brands alike have embraced social media, whether that is Facebook Twitter, Instagram, LinkedIn, or Pinterest. Successful business have learned that social media marketing provides another means to build loyalty, attract new customers (i.e patients), build user-generated content, and engage existing customers. When incorporating social media into your medical practice marketing strategy, be sure to know what does and doesn’t work. In addition, take the time to monitor your online medical practice reputation.

Upgrade Your Skills

The competitive edge in medical practices often involves being the best at what you do. Whether it’s choosing one area of your field to specialize in and marketing yourself as a local medical expert in that field or sharpening all your skills regularly in order to provide a robust offering of expertise to share with your patients, you must constantly strive to improve and upgrade in order to remain ahead of your competitors.

Innovate

Technology is moving at a lightning fast pace. It’s necessary to embrace the changes new tech is bringing to the medical field by learning about the innovations that exist in your specialty and incorporating them into your practice. By offering a better way of doing things than your competitors, you are appealing to patients who are educated about their conditions and want only the latest, most innovative approaches to treatment.

These small steps carry big weight when it comes to growing your medical practice. Incorporate them into your marketing plan and see what a difference they make.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

sequestration cuts medicare
FinanceHealth ReformNewsPolicy & LawPublic Health

Sequestration Reduced Your Medicare Pay? You Have Four Options

March 9, 2013
startups-2011-2013
BusinessTechnology

Recent Clinical/Technology Distribution of Medtech Startups

May 27, 2013

More From the Nursing Shortage Myth Annals

December 6, 2013

Pennsylvania House of Representatives Passes Medical Marijuana Bill

March 31, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?