Watch Four Health Startups Build Their Businesses on WSJ's Reality TV-Style "Startup of the Year"

First published on MedCityNews

The growing pains. The stumbles. The victories. Four healthcare startups are documenting their early stage journeys as part of the Wall Street Journal’s new Startup of the Year video series launched earlier this month.

First published on MedCityNews

A total of two dozen companies were selected by WSJ from more than 500 startups to be part of the project, which follows them through key early milestones like naming, branding and fundraising. Meanwhile, they also receive business coaching and criticism from mentors like Vivek Wadhwa, Tony Hsieh, and Sir Richard Branson.

Over a period of five months, companies will be eliminated along the way, which will result in one remaining “Startup of the Year”. The public can vote on their favorite companies, but mentors and WSJ editors have the final say in which advance. This week focuses on names, logos and taglines. See all of the videos here.

Here are the four health companies in the mix — at least for now:

Asius Technologies. Currently ranked second in public voting, the Boulder, Colorado, company makes inflatable in-ear monitors that deliver richer sound at lower volume for use in hearing aids and consumer audio.

Brain Sentry. One of several companies making helmet sensors that detect hard hits that might cause concussion in military and sports settings.

Infina Connect. This health IT company develops cloud-based software solutions that help providers with referral network and prescription drug management.

SwipeSense. This company’s device is a portable hand sanitizer with electronics that track when and where hand hygiene happens in a hospital.