By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why All Hospitals Are Also Digital Companies
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Why All Hospitals Are Also Digital Companies
BusinesseHealthHospital AdministrationTechnology

Why All Hospitals Are Also Digital Companies

wellbeme
Last updated: February 21, 2014 9:00 am
wellbeme
Share
3 Min Read
patient consumers
SHARE

patient consumers

patient consumers

The web has changed the way the world does business. You don’t have to look farther than 2013′s holiday shopping season, where 10% more shoppers bought online, 14% percent less people visited stores, and even Amazon delivery partners were overwhelmed with unexpected demand for last minute shipping. Consumers spoke with their wallets and showed that convenience was king.

Aaron Shapiro, CEO of Huge, spoke at a recent marketing and tech conference and said that digital has become a “mainstay of American business” with some great stats to back him up:

More Read

Scripps Jumps the Curve by Tapping into Social Media Networking for Nurses
Neuro Drug Developer iPierian Nets $30M
Breaking Bad Healthcare: The Story of Healthcare.gov
FDA Updates List of Recognized Standards, Confusion Ensues
Impact of Payer Mix Shift on Orthopedic Practice Payments
  • Pizza Hut sells $5.5 billion worth of pizza, of which $2 billion is from online sales.
  • Digital viewing exceeded TV for the first time in 2013.
  • 52% of the world’s population doesn’t remember a pre-internet world.

Much of the healthcare world seems to think these same consumer forces don’t apply to them, but I argue that all patients are also consumers. Hospitals are no exception to the new rule that “everyone is in the technology business.”

Ten years ago the banking industry faced the conundrum of resistance to online banking with adoption rates of 10-15%. Now Pew is reporting that more than half of U.S. adults bank online.

Today hospitals are concerned about getting even 5% of their patients to engage with their medical records digitally. But the experience consumers and service providers have garnered with web-based engagement (including pizza ordering, holiday shopping, and banking) should help make the transition for healthcare easier and faster than those industries that set the stage before them.

In seeking to get patients to interact digitally, Ian Worden writes that healthcare organizations should “explore opportunities to make care more convenient.” Using examples of his quest for a prescription during the annual allergy season and his wife’s telephonic doctor visits, he shows how many busy patients would choose to interact digitally with their providers if given a choice.

People order pizza online so they don’t have to use the phone, and the computer remembers their favorite items. People use online banking so they don’t have to make an extra car trip and stand in line waiting for a teller.

Where can you save your patients (and staff) time on the phone and bypass unneeded visits? Those are the perfect points in your care processes to start looking for healthcare IT solutions. Your patients seeking convenience and digital options will thank you.

TAGGED:Health IT
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Man walking in exoskeleton
BusinessMedical DevicesMedical InnovationsTechnology

Cautious Optimism in Spinal Cord Research

October 28, 2014
FDA and 23andMe
BusinessNewsPolicy & LawPublic Health

23andMe Suspends Genetic Testing During Review Process

December 9, 2013
ACA
BusinessHealth ReformHospital AdministrationPolicy & Law

Obamacare Won’t Cause Fast Food Shortage

May 18, 2013

How to Use Youtube for Healthcare Marketing

April 11, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?