By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    FDA Approves Diabetes Pill
    May 2, 2011
    Patient Gets Drunk on Hand Sanitizer
    June 20, 2011
    Cultivating Health Improvement
    July 20, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Digital Marketing is an ROI Life-Saver for Clinical Trials
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Why Digital Marketing is an ROI Life-Saver for Clinical Trials
eHealth

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

Jonathan Catley
Last updated: September 12, 2017 9:10 pm
Jonathan Catley
Share
5 Min Read
SHARE

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry has a crisis on its hands — clinical trials have become exponentially more expensive in recent years, a trend that’s showing no sign of slowing down. Cutting Edge Information found that between 2008 and 2013, the average total price tag of conducting a clinical trial rose by a whopping 60%. Tufts research estimates that the average cost of getting a new prescription drug approved is now nearly $2.6 million. Unfortunately for the industry, this surge in costs comes at a time when clinical approval success rates are dropping across the country (they’ve dipped more than 40% since 2005). Why is this happening? According to industry experts like the Eastern Research Group, many of these issues can be traced back to ineffective clinical recruitment practices. In fact, 27% of the total costs of a clinical trial can be attributed to patient recruitment and enrollment. However, approximately 20% of trials fail to successfully enroll a single patient, and as a result, a whopping 37% of all sites in a given trial fail to meet enrollment targets.

Contents
A Growing ProblemNew and Effective Solutions

A Growing Problem

If these trends continue, there may be a growing disincentive for major pharmaceutical organizations to invest in new drugs, devices, and other innovative treatments. At the bare minimum, the cost of care for the consumer will undoubtedly continue to increase by significant margins year-over-year. According to recent research from Aon, the average American worker’s health care costs have increased by 134% over the past decade. Premiums have jumped 303% over the same period, far outpacing both wage growth and inflation, and they’re expected to increase by an additional 16% in 2017. Alarmingly, as these costs continue to rise, more and more consumers are being forced to forego vital care — in fact, the number of patients that have chosen to skip appointments or treatment due to cost has already hit the 30% mark. So what’s really going on here? In large part, these issues stem from the industry’s failure to adapt to changing consumer preferences and expectations, which have undergone a massive shift in the last decade. Today, more and more patients are relying on the internet as their primary resource for both symptom research and making important decisions about care. This represents a profound opportunity for trial sponsors to reach a greater number of qualified candidates more efficiently, while simultaneously reducing operational costs and wasted resources.

New and Effective Solutions

Perhaps the biggest benefit of digital advertising is that it enables you to deliver personalized messages directly to patients who are actively looking for resources and treatment options. The result of these targeted, keyword-driven campaigns is typically a lower cost per click (CPC) and cost per referral (CPR), and a much higher conversion rate. On average, this approach generates more qualified patients at a lower cost than almost any other ad type — this is especially true in comparison to traditional media buys like TV, radio, and print, but also applies to other forms of digital media, such as banner ads. The process is also highly trackable, enabling continuous optimization in accordance with performance data in real-time. In the past, we’ve been able to reduce overall marketing costs for our clients by as much as 64%, resulting in a CPR of just $99. By striking a strategic balance between a variety of digital tactics and platforms, including search engine and social media advertising, solid website design, patient education, and intelligent lead tracking, sponsors will not only see a massive boost to their recruitment ROI — they’ll also be able to pass those savings on to consumers, making drugs and other medical products more available and affordable to the people who need them most.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

Using Social Media to Promote Your Healthcare Events

July 9, 2015
:)
Mobile Health

Do’s and Don’ts of Mobile/mHealth Strategy for Hospitals and HCPs

January 14, 2012

Top 11 Trends for 2012 in Healthcare Data

January 7, 2012

Electronic Medical Records: Structured vs Non-Structured Data

June 22, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?