By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Do Electronic Health Records Reduce Malpractice Claims?
    February 2, 2013
    A Humble Opinion: Book Review
    May 3, 2015
    medicaid
    Paul Krugman: Stop Being an Embarrassment to the Profession
    March 7, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Healthcare Marketers Need to Understand Mobile
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why Healthcare Marketers Need to Understand Mobile
Social Media

Why Healthcare Marketers Need to Understand Mobile

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Mobile-Marketing-Healthcare-Marketing.jpg
SHARE

Mobile-Marketing-Healthcare-Marketing.jpg

Contents
  • 1. It’s become a vital factor in SEO.
  • 2. Local search often starts on mobile.
  • 3. More people are becoming mobile-only.
  • 4. Mobile offers convenient technologies for practices and patients.

Mobile-Marketing-Healthcare-Marketing.jpg

As smart phones make their way to ubiquity, mobile is no longer optional. Healthcare marketers have a number of reasons to work especially hard to keep their mobile marketing knowledge up-to-date to better serve the practices that they represent. A few facts that make mobile an essential healthcare marketing skill:

1. It’s become a vital factor in SEO.

Google rarely announces a new algorithm, so when they do, marketers better listen. This was the case with “mobilegeddon” the mobile-friendly update the search engine giant rolled out in late spring. To better serve searchers on mobile phones, they began to assess severe penalties on sites that were not considered mobile friendly. Overnight, many sites went from the first page of results to invisibility. To keep your healthcare marketing campaigns well-optimized, you need to ensure that they use responsive design, easy to read text and images that load quickly and fully on smart phones and tablets.

More Read

Disseminating air pollution effects on public health
Post or Perish? Disseminating Scientific Research and the Kardashian Index
Geriatrics Health App is Already Here
White House’s Obamacare Support Tweet Attracts Haters
Can Social Media Save Lives?
New Pew Research Highlights the Importance of SEO, the Role of Social Media, and the Slow Public Adoption of Doctor Reviews

2. Local search often starts on mobile.

When people are looking for local services like medical professionals, mobile is one of the most common ways to start their search. And, people who use mobile for search have a high conversion rate. According to Search Engine Watch, half of all consumers who started with a mobile search made a local visit to a retailer within a day.

3. More people are becoming mobile-only.

Two-thirds of Americans own smart phones. At the current time, one in 10 smart phone users say that they have given up broadband at home and exclusively use their mobile device. By 2018, there will be 1 billion smart phone users world-wide, so, even if the portion does not increase, that will still be 100 million people exclusively accessing the web through their tablets or phones. By creating marketing content that is accessible by this audience, you can better assure that your marketing message is reaching the widest group of potential patients.

4. Mobile offers convenient technologies for practices and patients.

As all marketers know, the less friction between your potential customer and a conversion, the more likely that conversion is to occur. When you include mobile in your strategy, that means giving potential patients easier ways to get in touch. Click-to-call means that they can instantly get on the phone with a practice to set up an appointment. According to Biz Report, 70% of mobile searchers engage with click to call technology. When they click on directions to the office, they can automatically be opened in the patient’s phone. Text-based reminders mean that patients are more likely to remember appointments. This cuts medical practices’ costs and reduces the number of costly no-shows, increasing ROI.

By spending some time learning what mobile can do for your healthcare business, you can increase visibility and make healthcare marketing campaigns more effective. Make mobile a part of your offerings to help your marketing thrive.

Targeted Medical Marketing, Digital Marketing

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Dr. Ryan Greysen, pictured on right, in a hypothetical photo demonstrating what type of online physician behavior could prompt state boards to investigate. (Image used with permission by Dr. Ryan Greysen.)
Social Media

Doctors and Social Media – Two Photos Which Could Prompt State Boards to Investigate

January 24, 2013
patient engagement
NewsPolicy & LawSocial MediaSpecialties

Patient Engagement Explored at the ePharma Summit

March 9, 2013

5 Hospitals Using Pinterest to Boost their Brand

April 19, 2012
Social Media Marketing, Medical Practice Marketing, Online Marketing
BusinesseHealthHospital AdministrationSocial Media

Social Media and Medical Practices: What Works and What Doesn’t

March 21, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?