By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthcare cost crisis
    What If the Health Care Cost Crisis Solves Itself?
    May 11, 2013
    Do You Need Life Insurance? What Does It Cover?
    December 23, 2022
    HIE metal plans
    The Four “Metal Plans” of Health Insurance Exchanges
    May 28, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Words to Avoid in Your Medical Marketing Communication
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Words to Avoid in Your Medical Marketing Communication
BusinessMedical Devices

Words to Avoid in Your Medical Marketing Communication

Chen Sirkis
Chen Sirkis
Share
2 Min Read
SHARE

There are quite a few words you need to avoid

There are many ways to differentiate a medical device and make it stand out. But too many companies choose to use the same words to do so.

Contents
There are quite a few words you need to avoidThere are quite a few words you need to avoidWhy avoid these words?

Here’s a newsflash: Prospects like investors, physicians or hospital administrators will probably not find these words as meaningful or exciting as you do, because they have heard them over and over again.

Here are the first 10 words to avoid when you create your next medical device marketing materials:

There are quite a few words you need to avoid

There are many ways to differentiate a medical device and make it stand out. But too many companies choose to use the same words to do so.

More Read

Screen Shot 2015-09-02 at 2.15.28 PM
The Future (Ours) is in China for Medtech
ICD-10? Get Ready for ICD-11
Video Book Review: “Unaccountable” – A Must Watch & Must Read
Myth Busters #5: Hospital Rate Setting
Pay Me or Charge Me: How Best to Engage Me

Here’s a newsflash: Prospects like investors, physicians or hospital administrators will probably not find these words as meaningful or exciting as you do, because they have heard them over and over again.

Here are the first 10 words to avoid when you create your next medical device marketing materials:

  1. marketing words to avoidBreakthrough
  2. Cutting-edge
  3. Leading/leader
  4. Partnership/partner
  5. Innovative
  6. State-of-the-art
  7. Groundbreaking
  8. Unique
  9. Powerful
  10. Best

Why avoid these words?

The main problem is that these words, frequently called gobbledygook, are used every day in the marketing communication materials of nearly every aspiring medical device or life science company in the industry. This means that not only does your company use them, so do your competitors. The fact is that they do not contribute to building the company’s story nor its value proposition and they will not add to the prestige of your device. Since everyone is using them, they become empty and may even minimize your main medical marketing communication messages.

words to avoid / shutterstock

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

medical billing
BusinessFinanceHospital Administration

How Patient Experience Will Affect Medical Billing

October 31, 2013
obamacare numbers
BusinessHealth ReformPolicy & LawPublic Health

ObamaCare Signups: More Than Just the Exchange Numbers

April 22, 2014
mhealth entrepreneurs
BusinessMobile Health

Wireless Health Hub Helps mHealth Entrepreneurs [VIDEO INTERVIEW]

October 17, 2013
Hospital Marketing Challenges, New Patient Acquistition, Healthcare Marketing
BusinessHospital Administration

How Marketing Can Help Hospitals Meet the Challenges of 2014

March 2, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?