By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Do Electronic Health Records Reduce Malpractice Claims?
    February 2, 2013
    A Humble Opinion: Book Review
    May 3, 2015
    medicaid
    Paul Krugman: Stop Being an Embarrassment to the Profession
    March 7, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Your Logo’s Attitude Creates Brand Latitude
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Your Logo’s Attitude Creates Brand Latitude
Business

Your Logo’s Attitude Creates Brand Latitude

waxcom
waxcom
Share
4 Min Read
SHARE

First impressions may not be everything, but they certainly matter. In fact, 19th-century British novelist Jane Austen nearly made First Impressions the title of her masterpiece Pride and Prejudice because she realized that not everyone takes the time to dig further when a first impression rubs him or her the wrong way.She certainly didn’t work in healthcare marketing, but her ideas have validity for your business, as it presents itself to the world through the simple presence of its logo.

First impressions may not be everything, but they certainly matter. In fact, 19th-century British novelist Jane Austen nearly made First Impressions the title of her masterpiece Pride and Prejudice because she realized that not everyone takes the time to dig further when a first impression rubs him or her the wrong way.She certainly didn’t work in healthcare marketing, but her ideas have validity for your business, as it presents itself to the world through the simple presence of its logo.

Every logo has a personality — and what brand doesn’t want to be popular? When crafting your logo, there are three tips to creating ubiquity, longevity and that Wow Factor that will place your name on the world’s lips:

  • Bring it back to basics – Boil your brand down to its fundamental essence and design a clear, visually concise, uncluttered representation of its core qualities.  In the world of healthcare and medicine, UnitedHealthcare® does a stellar job with its logo, which uses the upper case “U” to create a ripple effect that mirrors the waves the company makes in healthcare.  Also, by making the text all one word, it creates an effect of unity that instills confidence in the brand.
  • Be chromatically proactive – Keep in mind that color will vary, depending on the ways users access your site — for example, they might print out a page on a non-color printer. Think behind the rainbow and test out how your logo will appear in the absence of hue. The hospital Cincinnati Children’s is our top pick for employing a reversible logo that remains memorable whether you view it in full color or grayscale.
  • Spark lasting memories – While uniqueness is important, no one is asking you to be Picasso. You want your logo to be something that can be taken in at a glance and retained. Think of Cleveland Clinic’s logo. It’s really only a hollowed out blue and green square with a space breaking up each side at the center — yet because each corner of the square resembles the C of “Cleveland” and “Clinic,” it creates a solid impression that lasts and has helped the brand thrive.

Your logo is your brand’s clothing — design something it will be proud to wear, and above all that fits.

More Read

Health Care Buzz Today
Ready or Not: ICD-10 Will Go Live as Planned Oct. 1st
Rejoinder to yesterday’s Medicare post
The PCMH and Home Care Data: An Interview with Melissa McCormack
Northwest Hospital Earns Prestigious National Award for Stroke Care
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Business

How To Launch A Maternity Center In The USA

March 23, 2020

How Medicare Spends Its Drug Dollars

June 28, 2011
BusinessMedical DevicesMedical Ethics

Science for Sale: The Very Sad Case of Medtronic’s “Infuse”

October 26, 2012

What Every Doctor & Administrator Should Know About a Physician’s Reputation:

July 30, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?