By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Your Logo’s Attitude Creates Brand Latitude
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Your Logo’s Attitude Creates Brand Latitude
Business

Your Logo’s Attitude Creates Brand Latitude

waxcom
waxcom
Share
4 Min Read
SHARE

First impressions may not be everything, but they certainly matter. In fact, 19th-century British novelist Jane Austen nearly made First Impressions the title of her masterpiece Pride and Prejudice because she realized that not everyone takes the time to dig further when a first impression rubs him or her the wrong way.She certainly didn’t work in healthcare marketing, but her ideas have validity for your business, as it presents itself to the world through the simple presence of its logo.

First impressions may not be everything, but they certainly matter. In fact, 19th-century British novelist Jane Austen nearly made First Impressions the title of her masterpiece Pride and Prejudice because she realized that not everyone takes the time to dig further when a first impression rubs him or her the wrong way.She certainly didn’t work in healthcare marketing, but her ideas have validity for your business, as it presents itself to the world through the simple presence of its logo.

Every logo has a personality — and what brand doesn’t want to be popular? When crafting your logo, there are three tips to creating ubiquity, longevity and that Wow Factor that will place your name on the world’s lips:

  • Bring it back to basics – Boil your brand down to its fundamental essence and design a clear, visually concise, uncluttered representation of its core qualities.  In the world of healthcare and medicine, UnitedHealthcare® does a stellar job with its logo, which uses the upper case “U” to create a ripple effect that mirrors the waves the company makes in healthcare.  Also, by making the text all one word, it creates an effect of unity that instills confidence in the brand.
  • Be chromatically proactive – Keep in mind that color will vary, depending on the ways users access your site — for example, they might print out a page on a non-color printer. Think behind the rainbow and test out how your logo will appear in the absence of hue. The hospital Cincinnati Children’s is our top pick for employing a reversible logo that remains memorable whether you view it in full color or grayscale.
  • Spark lasting memories – While uniqueness is important, no one is asking you to be Picasso. You want your logo to be something that can be taken in at a glance and retained. Think of Cleveland Clinic’s logo. It’s really only a hollowed out blue and green square with a space breaking up each side at the center — yet because each corner of the square resembles the C of “Cleveland” and “Clinic,” it creates a solid impression that lasts and has helped the brand thrive.

Your logo is your brand’s clothing — design something it will be proud to wear, and above all that fits.

More Read

Healthcare IT VC Funding Almost Doubled in 2013
What Are the Benefits of Attending Medical Sales College?
Robot Tests Chemicals for Toxicity
Beyond the Buzz: 35 Success Strategies for Healthcare Social Media in 2015
The Medical Marijuana Movement Deconstructed
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

BusinessPolicy & LawSpecialtiesWellness

Should Physicians Profile Our Patients?

July 20, 2015

Lawyers and Medical Malpractice Reform: Tort Reform Allies for Doctors?

November 21, 2011

Why do People in High Deductible Plans Seek Less Preventive Care?

April 22, 2011

The Typical Physician Misses Hundreds of Opportunities to Engage, Empower and Excite Patients Every Day

December 17, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?