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Medical Innovations

Clinical Trial Recruitment Success Demands a Patient-First Approach

October 25, 2016 by Jonathan Catley

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.When it comes to patient recruitment for clinical trials, I think we can all agree that the process has become far too time-consuming and expensive. Today, approximately 29% of the time spent conducting a clinical trial is...[read more]

Why Haven't We Found A Cure For Cancer Yet?

October 24, 2016 by Brian Wallace

Why is there still no cure for cancer? Turns out it's not quite that simple.[read more]

4 Ways Technology Can Increase Patient Empowerment and Improve Outcome

September 29, 2016 by Karin Ratchinsky

Advancements in healthcare have improved our understanding of diseases and how to treat them, but the largest determinants of our health are behavioral and environmental factors. Poor eating habits, physical inactivity, socioeconomic factors, access to care, or a lack of health education can trump genetic dispositions and medical...[read more]

Using Facebook for Clinical Trial Recruitment

September 26, 2016 by Jonathan Catley

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s important they seek out channels that allow for targeted advertising, efficient scaling of...[read more]

How Hospitals Are Using Technology to Improve Patient Access to Care

September 21, 2016 by Jonathan Catley

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those with chronic health conditions that require frequent visits to the hospital — missed...[read more]

Marketing Automation, Oh My! Lessons from a Leading Health System

September 14, 2016 by Stewart Gandolf, MBA

Stewart Gandolf talks with Tanya Andreadis and Robin Ward about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from Leading Health Systems.[read more]

What the Rise in Outpatient Care Means for Your Hospital

September 9, 2016 by Jennifer Landis

Until recently, most medical procedures required a lengthy hospital stay and a bill to match, but changes in surgical techniques have led to many of these procedures being moved to an outpatient facility. What does this shift to outpatient car mean for your hospital and the medical community as a whole?[read more]

Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity

August 16, 2016 by Viatcheslav Wlassoff

While more people are concerned about their health and wellness, statistical research has shown that obesity rates are not declining as much as they should. People are exercising more to try and get the excess weight off, but still not reaching their health goals. Although there could be a combination of reasons as to why this is...[read more]


Health Systems Technology Reducing Surgical Errors And Infections

August 2, 2016 by Jenna Cyprus

In the not-so-distant past, going to the hospital was risky business. You were just as likely to die or be harmed by complications or hospital acquired infections as you were to get better. But recent advances in medical technology, as well as the integration of everyday innovations, like RFID tagging, have changed this situation for the better.[read more]

Will Technology Eliminate Doctors in the Future?

July 30, 2016 by Stewart Gandolf, MBA

If you’re a doctor—or plan a medical or healthcare marketing career—you can take a seat. There is (or will be) an app for that. If the futurologists are right, technology will eliminate doctors (and the need for physician marketing) in just a couple of decades.Agree or disagree? Let us know what you think about this future view. Here’s...[read more]

Scoring Doctors Empirically

July 29, 2016 by Brian Wallace

Picking a doctor is important, so why do patients choose the one with the most parking spaces?[read more]

Can the Internet Cure the Zika Virus?

July 28, 2016 by Jonathan Catley

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently — could the internet be the solution?As during any health crisis, Pharma companies are working fervently to implement solutions to control the Zika “pandemic in progress.” Clinical trials are still the best way...[read more]

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