Social Media is the most common use of Internet. Everyone uses the internet to access their emails and Facebook accounts. A Google search engine is the gateway to all information for most of us. These platitudes of an everyday normal life also apply to physicians. Communication technology has made things easy for doctors. Keeping up-to-date with medical advances has become an easy part of everyday life and not restricted to events like conferences or receiving prints of journal publications. Recent publications have highlighted the importance of social media in continuing medical education. In a recent large study, 70% of doctors were found to have accessed new medical content via social mediaevery month.

Social media integrated medical content platforms like India Cardiology 2.0 and India Rheumatology 2.0 make it easier to read, share and discuss the latest studies and articles within the niche. Such platforms let readers (which in most cases are doctors) recommend and easily share the relevant study on their Facebook wall. Reader recommendations on the website are used to list the most visible studies. On such social media integrated medical content platforms, Readers can choose to stay updated via email (enewsletter) or via Facebook page or Twitter. So, for example, on liking India Cardiology 2.0 Facebook page the latest news and articles in Cardiology shall be visible to readers on their Facebook wall stream. Readers can also use common social media platforms including LinkedIn and Google plus to recommend the article to his/her own friend circle with pertinent comments.


Similarly, following @incardiology on Twitter will let a reader receive all new updates in his/her twitter stream/wall. Such platforms make finding and sharing relevant items so much simpler for medical professionals.

Social media and emails are well ingrained into our daily lives. Its time doctors make professional uses of such tools too.

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