By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Duke Health and Facebook Advertising Case Study
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Duke Health and Facebook Advertising Case Study
BusinesseHealthSocial Media

Duke Health and Facebook Advertising Case Study

thielst
thielst
Share
2 Min Read
health Facebook advertising
SHARE

Facebook has released a case study that highlights the success of Duke Health’s advertising on its social networking site. One recent study found that healthcare organizations spend the most on Facebook advertising, but have the lowest returns on their investments. The case study sheds some light on the following questions:

Facebook has released a case study that highlights the success of Duke Health’s advertising on its social networking site. One recent study found that healthcare organizations spend the most on Facebook advertising, but have the lowest returns on their investments. The case study sheds some light on the following questions:

  •  health Facebook advertisingWhat targeting options were most effective?
  •  What drove campaign costs down?
  •  What happens when I use a Facebook landing page vs. External URLs?
  •  Can we measure the benefit of Friends of Fans targeting?
  •  When should we use a traditional ad vs. post ads?
  •  Are Sponsored Stories effective? If so, how effective?
  •  Are there a minimum number of fans required for Facebook marketing   success?

BrightWhistle, also involved in the case study, reports that Facebook has recently greatly improved its explanation of the various marketing options available and Ads and Sponsored Stories Guide.pptx is a must read for any marketing professional considering a Facebook ad campaign.  

image: 1000 Words / Shutterstock.com

More Read

Yale Spinoff Licenses HER3 Cancer Drug from MedImmune
Colleen Young x 2 = #hcsmca: Maths and Health
FCC Names New Director of Healthcare Initiatives
Making Cigarette Smoking Uncool
Transitioning To Electronic Health Records: From Financing To Implementation
TAGGED:advertisingcase studyDuke Healthfacebook
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Traumatic Brain Injuries
Understanding Traumatic Brain Injuries: What Families Need to Know
Policy & Law
October 10, 2025
Remote Monitoring touchpoints
Remote Monitoring Touchpoints Patients Will Actually Follow
Technology
October 9, 2025
dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025

You Might also Like

(Some) Docs Launch War on Overutilization

February 19, 2012

Could Drones Deliver Life-Saving Defibrillators for Heart Attack Victims?

September 10, 2013

A Critical Use of Social Media in Medicine is for Learning

August 30, 2012

Personalized Patient Engagement – with an App

July 18, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?