By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    5 Self-Care Habits to Help You Live an A+ Life
    September 20, 2023
    Keep Employees Safe & Healthy By Reducing Warehouse Injuries
    September 20, 2023
    What is Pneumonia? Causes, Treatment, and Care
    September 19, 2023
    Navigating Through the Essentials: Medical Billing Training for Beginners
    September 12, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Healthy Hospitality — Smarter, Safer Dining Options
    February 6, 2015
    The Crown Jewel of ObamaCare Failures
    December 6, 2012
    Nurses Who Fight the Flu Shot
    Nurses who fight the flu shot
    January 6, 2016
    Latest News
    Job Seekers with Disabilities Should at Health Insurance Benefits
    September 12, 2023
    Reasons That Drug Prices Are Rising to Unsustainable Levels
    September 12, 2023
    How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations
    September 6, 2023
    The Hidden Benefits of Practice Exams for Medical Professionals
    September 6, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
Share
Sign In
Notification Show More
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
Social Media

How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

Jonathan Catley
Last updated: 2016/01/15 at 7:25 PM
Jonathan Catley
Share
4 Min Read
Conversion-Optimization-PPC-Healthcare-Marketing-Digital-Marketing.jpg
SHARE

 Conversion-Optimization-PPC-Healthcare-Marketing-Digital-Marketing.jpg

Contents
Conversion rate improvement tactic: Adding a Call-to-Action Optimize this by: Asking for a single, clear action in every CTA.Conversion rate improvement tactic: Changing the headline. Optimize this by: Doing A/B comparisons.Conversion rate improvement tactic: Improve your ROI on PPC advertising. Optimize this by: Regularly managing your PPC campaigns to filter out ineffective keywords and tactics.

 Conversion-Optimization-PPC-Healthcare-Marketing-Digital-Marketing.jpg

It doesn’t matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your healthcare marketing campaign’s conversion rates. Here’s how to make sure that you are using them to their optimum effect:

Conversion rate improvement tactic: Adding a Call-to-Action
Optimize this by: Asking for a single, clear action in every CTA.

Every digital marketing piece that you offer should have some form of a call to action. What do you want the prospect to do? Do you want them to sign up for your newsletter? Call for a free consultation? Enroll in a study?

More Read

healthcare video marketing

How to Maintain a Successful YouTube Channel as a Healthcare Organization: Advantages of Video Marketing for your Medical Practice

The Importance of Infographics in Healthcare Marketing
Digital Customer Journey Mapping and its Importance for Healthcare
Design a Healthcare App in These Easy Steps
5 Ways Social Media Affects Teen Mental Health

Whatever your objective is, ask for it in a short, clear, compelling CTA. Do not try to accomplish more than one objective. This only muddies your intent and confuses prospects.

It should be easy for the prospect to complete the action. Use online sign-up forms or provide a phone number with a click-to-call button included.

Conversion rate improvement tactic: Changing the headline.
Optimize this by: Doing A/B comparisons.

You may have read that a specific type of headline is more effective. But, it is not wise to take any isolated marketing tricks on faith.

It’s important to ask questions when you see marketing tidbits. How did the writer arrive at their conclusion, particularly if there are claims like “this improves conversions by 30%!” Are your prospects similar to the test case? Were they working with an untested or a highly qualified list?

Modern digital marketing gives us more tools than ever to see what resonates with our specific list of prospective and current clients. If you want to test a variable, you can get a better idea of results by doing a split or A/B  test. Only test one variable at a time; otherwise, you will not know which change was the one that affects your conversion rate.

Conversion rate improvement tactic: Improve your ROI on PPC advertising.
Optimize this by: Regularly managing your PPC campaigns to filter out ineffective keywords and tactics.

It can feel like managing a pay-per-click campaign can turn into a full-time job. But, neglecting your campaigns can lead to spending thousands more than you need to every year.

Regularly examine your campaigns to do a bit of management and remove the dead weight. Add negative keywords so that you aren’t getting clicks that don’t convert. For instance, if “free consultation” seems to lead nowhere, pull it so that people searching that term don’t see your ad. If some zip codes seem to never convert, make your ad invisible to those visitors.

Digital marketing can sometimes seem overwhelming. But, every step you take that effectively improves your conversions can significantly increase your return on your digital marketing investment. By working regularly to increase conversions and focusing on the efforts that work the best, you can make more on every marketing dollar spent and see your practice thrive.

Healthcare Marketing Tracking, Healthcare Marketing Intelligence

TAGGED: digital marketing, healthcare marketing, patient outreach

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Jonathan Catley January 15, 2016
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article Paul Rosen Benchmarking: The Case for Looking Outside the Healthcare Box
Next Article Pharmacy Trends | Top 5 Pharmacy Trends for 2016

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

abdominal pain
The Impact of Abdominal Pain on Female Health
Women Health September 20, 2023
5 Self-Care Habits to Help You Live an A+ Life
Health September 20, 2023
warehouse worker health and safety
Keep Employees Safe & Healthy By Reducing Warehouse Injuries
Health September 20, 2023
self-care tips for nurses
Self-Care is Critical for NICU Nurses, Here’s Why
Nursing September 19, 2023

You Might also Like

Healthcare Businesses
Marketing

Can Subliminal Messaging Help Market Healthcare Businesses?

September 6, 2023
CRM for pharmaceutical
Technology

The Top Benefits of CRM Tools for Pharmaceutical Brands

May 11, 2023
How Health Access Solutions Are Revolutionizing Security
News

How Health Access Solutions are Revolutionizing Security

April 25, 2023
Top 4 traits every healthcare provider should have
Health

Top 4 Traits Every Healthcare Provider Should Have

December 30, 2022
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US
© 2008-2023 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Lost your password?