By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 3 Ways to Keep Patients Engaged During Long-Term Clinical Trials
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 3 Ways to Keep Patients Engaged During Long-Term Clinical Trials
BusinesseHealthSocial Media

3 Ways to Keep Patients Engaged During Long-Term Clinical Trials

Dan Stempel
Dan Stempel
Share
4 Min Read
Clinical Trial Marketing, Patient Recruitment, Patient Engagment
SHARE

The process of bringing a drug to market can be a very long journey.

The process of bringing a drug to market can be a very long journey. According to the American Cancer Society, it takes about eight years on average for a cancer drug to make the journey from clinical trials to FDA approval.Clinical Trial Marketing, Patient Recruitment, Patient Engagment

Keeping patients engaged during this long process is an ongoing challenge for clinical trial marketers. While patients may be hopeful and enthusiastic at the beginning of a trial, interest can wane as months and years pass.

Every clinical marketer knows how valuable every patient is to a clinical trial. Attracting patients is a huge challenge, so it is critical not to lose participants through disinterest or isolation. Fortunately, the digital age provides marketers with more tools than ever to keep patients engaged during a long-term clinical trial.

More Read

Using AI to reduce prior authorization burden in healthcare
New York Times Charges Web Readers: Whistleblower Wondering
More Explanation of the Explanation of Benefits (EOB)
Person-Centered HealthCare: The FDA Gets Patient-Centric
3 Key Benefits of Personalizing Patient Price Transparency

1. Website

The key to keeping patients engaged during a long-term study is to provide them with information that is relevant to them. Just as marketers use physician and hospital websites to retain patients between visits, clinical marketers should use this valuable resource to provide participants with information that is centered on them.

Information on the website should be focused on educating participants. Clinical trials can be highly technical in nature, and often patients are confronted with information that is not easily digestible by a layman. The National Institutes of Health and the Moffitt Cancer Center both have excellent examples of websites geared toward participants of clinical trials that features information that is readily understandable by anyone.

Patient-centric content may include:

  • Frequently asked questions
  • Personal stories
  • Questions to ask doctors
  • Basic information about clinical trials in general
  • Benefits statement

2. Multi-media Content

Photographs and videos can be powerful story tellers, and are an integral component of patient engagement. Multi-media content can be delivered through email, social networks, YouTube, and your clinical trial website.

Personal stories are most effective and relatable through video. Patients will be able to relate to other participants who have successfully participated in a clinical trial. Video can be one of the most effective ways to convey benefits to participants and to answer frequently asked questions.

3. Group Communications

Including group communications in your social media strategy can help patients forge relationships with other participants. It is also an excellent way to keep patients informed about developments in the study and to provide them with useful information during the trial.

Groups on social media can usually be set to “private” or “public.” Depending on your goals, either setting can be beneficial. A private group cannot be seen by others who are not in the group and will not show up through a related search term. A public group, however, can be found by people not already in the group, which could be a useful tool for identifying future participants.

Utilizing these three digital resources gives marketers additional tools to retain patients during long-term clinical trials. Remembering to keep content patient-centric will provide marketers with the best engagement results.

TAGGED:clinical trials
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Remote Monitoring touchpoints
Remote Monitoring Touchpoints Patients Will Actually Follow
Technology
October 9, 2025
dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025

You Might also Like

FDA Approves Home Dialysis Machine From Fresenius Medical Care

February 21, 2011
A Complete Guide to Patient Retention at Your Medical Practice
Business

A Complete Guide to Patient Retention at Your Medical Practice

February 23, 2017

Custom Publishing: Take Control of Your Brand

May 7, 2015
Social Media

Fatal Last Words That Wreck Doctor Marketing

March 19, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?