By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Best Ways to Boost Your Immune System this Winter
    Best Ways to Boost Your Immune System this Winter
    November 15, 2022
    back pain issues
    Ways to Treat Constant Back Pain
    August 21, 2023
    Latest News
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    More On Wellness Programs To Improve Health and Reduce Costs
    January 25, 2012
    Privatizing Social Security and Medicare: Who Can Defuse Political Dynamite?
    June 12, 2011
    Study: Risk of Death in Elderly Patients with Dementia Doubled with Some Antipsychotic Medications
    February 26, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
BusinessNews

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

Jonathan Catley
Jonathan Catley
Share
4 Min Read
SHARE

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines:Physician Marketing, Content Marketing, Healthcare Marketing, Healthcare Content

Contents
BlogsSocial mediaEmail newslettersIn-person clinics

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines:Physician Marketing, Content Marketing, Healthcare Marketing, Healthcare Content

Blogs

When an important health topic hits the news, take advantage of the topic’s visibility by addressing it in a blog. For example, the recent Ebola outbreak raised many questions about how the virus is transmitted and the risks associated with being exposed. Addressing misconceptions, concerns, and providing advice on how to stay healthy are excellent ways to engage patients. Even if your practice is very unlikely to ever treat patients for Ebola, providing helpful information on a topic your patients are interested in is an excellent way to increase engagement between office visits.

Social media

When a health topic is trending in the news, addressing the topic via social media is another way to increase engagement and bolster your following. For example, the recent debate on the measles vaccination provides thought-provoking fodder that will entice followers to comment and debate. Offering helpful, constructive advice, linking to articles, and sharing photos or videos is a surefire way to increase user engagement.

More Read

Employer-Sponsored Comprehensive Primary Care
Physician No Show Appointments Demoralize Doctors
A Nurse’s Letter to the Interns
Amgen Lays Off 300 Employees–Company Profits Average over $5 Billion a Year
How a New Patient Experience Model Will Drive the Future of Connected Healthcare?

Email newsletters

Sharing news relevant to patients is particularly effective in email newsletters. Consider formatting your email newsletters in a digest format. This format yields a higher number of click-throughs than other layout formats. On average, digest layouts yield a 44.2% click-through rate, while other types of layout have a 17.8% rate. News headlines are perfect for a digest-style layout because links direct patients to the physician’s website, where he or she can discuss the topic in greater detail in a blog post.

In-person clinics

When a news topic is relevant to your practice, consider holding a clinic to attract new patients and to engage existing patients between visits. When a news story is relevant to a certain region, such as the measles outbreak in California, there is likely to be heightened interest. Holding a vaccination clinic, for example, where physicians can answer questions face-to-face and actually administer treatment helps doctors form a connection and build trust with patients. Choosing a broader topic that is frequently in the news, such as the obesity epidemic, will still hold interest for patients and allow the physician to address the same topic more than once. In-person clinics that address hot-button issues provide useful information to patients and allow physicians to bolster trust in their community.

With more and more people turning to the Internet and social media for medical information, it should come as no surprise that hot topics in medicine are often highly visible to users. People will often turn to physicians for answers when a controversial medical news story goes viral. Thus, these news stories provide the perfect opportunity for physicians to dispense valuable information to patients and for marketers to engage patients in between visits.

 

Targeted Medical Marketing, Digital Marketing

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025
a woman giving a key
How Probate Planning Shapes the Future of Your Estate and Family Care
Health
July 16, 2025
a woman with kinesio tapes on her back arm
How communities and healthcare providers can address slip and fall injuries with legal awareness
Health care
July 16, 2025

You Might also Like

An Inspiring Rare Disease Story: Life According to Sam

February 2, 2013
Newsletter_Pic2_07_30_2015
Business

What’s the Right “Level of Care” for Your Marketing?

July 29, 2015
BusinessPublic HealthWellness

Maintaining A Healthy And Safe Office Environment

October 31, 2018

Collaborative Care With Private Social Networks for Patients and Doctors

August 15, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?