By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    Health Benefits of Taking a Vacation to Reduce Your Stress
    September 27, 2023
    First Aid Training Enhancing Workplace Health and Safety
    September 25, 2023
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    5 Self-Care Habits to Help You Live an A+ Life
    September 21, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Health Care and Social Media… The Need For TACTICAL Guidance – Video
    October 27, 2011
    Obesity Explained
    December 2, 2011
    Does Disclosure Work?
    January 4, 2012
    Latest News
    Job Seekers with Disabilities Should at Health Insurance Benefits
    September 12, 2023
    Reasons That Drug Prices Are Rising to Unsustainable Levels
    September 12, 2023
    How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations
    September 6, 2023
    The Hidden Benefits of Practice Exams for Medical Professionals
    September 6, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
Share
Sign In
Notification Show More
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
BusinessNews

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

Jonathan Catley
Last updated: 2015/03/18 at 8:00 AM
Jonathan Catley
Share
4 Min Read
SHARE

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines:Physician Marketing, Content Marketing, Healthcare Marketing, Healthcare Content

Contents
BlogsSocial mediaEmail newslettersIn-person clinics

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines:Physician Marketing, Content Marketing, Healthcare Marketing, Healthcare Content

Blogs

When an important health topic hits the news, take advantage of the topic’s visibility by addressing it in a blog. For example, the recent Ebola outbreak raised many questions about how the virus is transmitted and the risks associated with being exposed. Addressing misconceptions, concerns, and providing advice on how to stay healthy are excellent ways to engage patients. Even if your practice is very unlikely to ever treat patients for Ebola, providing helpful information on a topic your patients are interested in is an excellent way to increase engagement between office visits.

Social media

When a health topic is trending in the news, addressing the topic via social media is another way to increase engagement and bolster your following. For example, the recent debate on the measles vaccination provides thought-provoking fodder that will entice followers to comment and debate. Offering helpful, constructive advice, linking to articles, and sharing photos or videos is a surefire way to increase user engagement.

More Read

Workers Compensation for injuries

Can Workers Compensation Help with Workplace Injuries?

Small Car Accidents Can Cause Surprisingly Serious Injuries
Getting Compensation to Cover Car Accident Injury Bills
What Are the Side Effects of Using Durolane to Treat Knee Pain?
Drowning: Decoding the Timeframe of Survival in Water

Email newsletters

Sharing news relevant to patients is particularly effective in email newsletters. Consider formatting your email newsletters in a digest format. This format yields a higher number of click-throughs than other layout formats. On average, digest layouts yield a 44.2% click-through rate, while other types of layout have a 17.8% rate. News headlines are perfect for a digest-style layout because links direct patients to the physician’s website, where he or she can discuss the topic in greater detail in a blog post.

In-person clinics

When a news topic is relevant to your practice, consider holding a clinic to attract new patients and to engage existing patients between visits. When a news story is relevant to a certain region, such as the measles outbreak in California, there is likely to be heightened interest. Holding a vaccination clinic, for example, where physicians can answer questions face-to-face and actually administer treatment helps doctors form a connection and build trust with patients. Choosing a broader topic that is frequently in the news, such as the obesity epidemic, will still hold interest for patients and allow the physician to address the same topic more than once. In-person clinics that address hot-button issues provide useful information to patients and allow physicians to bolster trust in their community.

With more and more people turning to the Internet and social media for medical information, it should come as no surprise that hot topics in medicine are often highly visible to users. People will often turn to physicians for answers when a controversial medical news story goes viral. Thus, these news stories provide the perfect opportunity for physicians to dispense valuable information to patients and for marketers to engage patients in between visits.

 

Targeted Medical Marketing, Digital Marketing

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Jonathan Catley March 18, 2015
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article red bull Downing Energy Drinks: A Real Buzz Kill
Next Article Getting Past the Mobile Health Hype

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

dental implant
Cost Analysis of Dental Implants in Australia
Dental health September 28, 2023
View,Of,Niagara,Falls,In,Autumn
Health Benefits of Taking a Vacation to Reduce Your Stress
Health September 27, 2023
substance abuse
Substance Abuse: Causes, Effects, and Recovery
Addiction September 27, 2023
workplace first aid training
First Aid Training Enhancing Workplace Health and Safety
Health September 25, 2023

You Might also Like

tips for neurodivergent people being pulled over
News

Tips for People with Neurodivergent Disorders Being Pulled Over

September 21, 2023
medical billing training
Medicare

Navigating Through the Essentials: Medical Billing Training for Beginners

September 12, 2023
distress tolerance DBT
News

Why Healthcare Professionals Like Sherief Abu-Moustafa Support Strengthening Distress Tolerance Through DBT

September 10, 2023
healthcare providers
Hospital Administration

How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations

September 6, 2023
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US
© 2008-2023 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Lost your password?