5 Psychological Strategies to Nail Social Media Marketing
Have you ever wondered how brands achieve massive social media presence?
Well, people think it’s difficult and sometimes believe brands have some kind of lavish formulas they apply to hook people.
The truth: There’s no secret mantra. You only need to practice some simple Psychology to ace your social game.
Today, we’ll discuss 5 simple psychological strategies to help you nail social media marketing.
Use the magic of reciprocity
Reciprocity means exchanging services/ things for a mutual benefit.
In social, it’s when you “give, give and give before you ask”.
Now, I’ve repeated “give” two more times because you really need to invest yourself toward providing people the best of your work.
But how does it help your marketing campaigns?
Social media is a personal space for people, and if you want them to spend their time on your brand, you better provide them with something valuable first.
The idea behind social media marketing is to grow your business by generating brand awareness and serving people is one of the best ways to achieve this.
You can provide free courses, templates, informative PDFs, free trails, guides, host product giveaways, distribute discounted coupons or take the extra step to provide value.
This’ll help them believe you’re willing to give to the community and aren’t just trying to pitch your products.
You do something nice for them and when the time comes, they’ll do something nice for you. They might share your content or sign up for your courses. The possibilities are endless.
Showcase social proof
What if I tell you my marketing agency will generate 1000 leads for your business within a week?
Would you believe me immediately or do a background check before striking a deal?
This happens when people come across products that claim to help them or change their lives.
Enter: Social proof
It’s exactly as it sounds: You show proof that you’re credible or deliver what you promise. This is exactly why people buy followers.
The truth: People aren’t just going to take your word that your products are amazing or you’re a thought leader in your niche. You’ve to show to establish the trust. This is where user-generated content and testimonials come to play.
User-generated content is the content created by the users of your products, and testimonials are feedback for what people feel about your brand.
By showcasing positive reviews and posting content of people enjoying your products, you can assure your audience that your services are truly amazing and live up to the promises.
Create content that creates curiosity
Ever been curious after watching the teaser of an upcoming product from your favourite brand?
Then you know the power of curious content.
Say your audience loves your tips on SEO. You can convert this into a curious content by posting an image with the text “4 killer SEO tips you need to know right now!” And providing a link to your blog.
That’s it, people who are really into learning SEO are going to click the link.
Write happy headlines
Fact: Content that delivers a cheerful message gets more shares than other content.
This happens because of two reasons:
- People want to share content that’ll make other people happy.
- It defines their taste of content.
People notice the headlines first, then the content and sometimes headlines are all you’ve got to hook your audience.
Hence, writing happy headlines can improve engagement.
But don’t write them just for creating headlines. If your content doesn’t resonate with the headline, then people might lose their trust in your brand.
The FOMO effect
People want to be a part of the limelight. They want the best deals, coupons and products. You can use this to your advantage.
Suppose there’s a limited time sale on your favorite pair of shoes you’ve always wanted to buy.
Wouldn’t it excite you?
Chances are you might even consider making a purchase.
FOMO means fear of missing out. It creates a sense of urgency in people, triggering them to take an action.
What if there’s only two hours left until the sale ends? What would you do?
Well, this is how FOMO effect works. You can use it on your products, courses or services to attract attention of your audience.
There you go, 5 simple psychological strategies to nail social media marketing. Create curious content, apply the FOMO effect, showcase social proof and don’t forget to give before you ask. That’s all you need to win your social audiences.