By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    photo of hands with blue veins
    8 Proven Tips on Finding Difficult Veins
    November 12, 2021
    tips for getting over the pandemic blues
    4 Proven Ways to Get Over the Pandemic Blues
    February 22, 2022
    medical industry innovations
    How is CNC Machining Transforming the Medical Industry?
    June 2, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Doctors on Google: Manhattan Research Survey 2012
    July 23, 2012
    HealthCare’s Need for Transparency Goes Far Beyond Pricing
    December 10, 2012
    Medicare Payments to Providers Are Carved, Sliced and Chopped by Sequestration
    March 25, 2013
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 5 Ways Hospitals Can Win the Search Engine Marketing Game
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 5 Ways Hospitals Can Win the Search Engine Marketing Game
Business

5 Ways Hospitals Can Win the Search Engine Marketing Game

Jonathan Catley
Last updated: April 2, 2015 8:00 am
Jonathan Catley
Share
6 Min Read
SHARE

Just about every marketer knows that your visibility on search engine queries is the single most important factor in determining how easy it is for a searcher to find your institution. Search Engine Marketing (SEM) is essential for hospital marketers to master if they want to connect with potential patients.

Contents
KeywordsLinksPaid AdsMobileChanges

Just about every marketer knows that your visibility on search engine queries is the single most important factor in determining how easy it is for a searcher to find your institution. Search Engine Marketing (SEM) is essential for hospital marketers to master if they want to connect with potential patients. These five tips will help you hone your skills, improving the likelihood that patients will find the information they need and your hospital in the process.Hospital Marketing, Search Engine Marketing, Digital Marketing, Healthare Marketing

Keywords

Keywords are still the most essential part of SEM practice. The titles of websites, URLS, meta descriptions, targeted keywords, negative keywords and page content should all be crafted with your service lines in mind. Think about the searches a potential patient might perform who would seek care at your hospital. A hospital can greatly improve their relevance to patients in their area by including a location in their search terms. Google’s search tool identifies the location of a user and tailors search results to institutions in the area.

Links

Links are a great way to integrate your digital marketing effort and to simultaneously boost your search engine ranking. Google uses links to determine relevance and authority by gauging how others use and share the information on your site. When others link to your site, Google determines that the information is useful and boosts the result in its search rankings. Hospitals can share links to their own website content through their social media offerings, which will not only increase awareness in social media, but will also have the added effect of improving the search result of your website. Blogs are another great way to create organically generated links back to your website. Often times members of the community will share your content; the more often your content is shared, the more of an authority your site becomes.  

More Read

Clinical Trial Marketing, Clinical Trial Participation, Clinical Trial Recruitment
Why Patients Drop Out of Clinical Trials and What Marketers Can Do About It
Saving Money: Paying Cash for Health Care Even If You’re Insured
Improving Healthcare Costs Through Smarter Utilization of Hospice Care
How to Convert More Customers Using Psychology
Hospitals May Not Be Ready for ICD-10

Paid Ads

Paid ads are an effective and efficient way to deliver results utilizing search. When a potential patient searches for information on a condition, an ad based on their search terms may help them find your hospital. With approximately 80% of patients diagnosed with an illness turning to the Web as their first source of information, it is easy to see why paid ads work. For hospitals, in particular, the return on investment can be great since, in some instances, a single conversion can result in a five-fold ROI. With so many condition based keywords applicable within any one given specialty, it is nearly impossible to achieve a top ranking for all search queries. Paid advertising gives your hospital the chance to be visible no matter what the keywords are being used in a search query. Digital Marketing, Mobile Marketing, Search Engine Marketing, Hospital Advertising

Mobile

Recent estimates suggest that between 30% and 50% of Internet searches are taking place on mobile devices, depending on the industry. With so many people shifting to search on tablets and smartphones, it is important not to overlook search engine marketing for your mobile sites. While many of the same rules apply as desktop SEM, designers should be careful to reduce loading speeds by optimizing images and reducing redirects. Designers should also pay special attention to titles and meta descriptions and make them as concise as possible. Making sure you have features like “click to call”, easy navigation features and integrated GPS will ensure a positive user experience. With Google’s recent announcement that a website’s mobile compatibility will play a larger role in your search ranking, it is even more important to optimize your website for mobile traffic.

Changes

The greatest challenge in the SEM game is keeping up to date with changes. Google is seemingly constantly updating their search algorithm, which can drastically alter search results. Google is also frequently revamping their paid platform, adding different extensions and images to keep the user experience up to date with user demand. Stay abreast of upcoming changes and be flexible. Providing useful, relevant information will naturally enhance your rank in search, regardless of Google’s ever-changing algorithms.

Observing these five techniques will not only boost your search rankings in Google, but will also ensure that patients can find the valuable information you are providing in their time of need.

TAGGED:search engine marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Hospital Ranking Disagreement Isn’t the Only Such Problem

March 11, 2015
BusinesseHealthTechnology

A Look Into Designing The Smart Hospitals Of Tomorrow

August 24, 2018

Publix Closing ‘Little Clinic” Retail Medical Clinics

May 18, 2011
Questions about physician compensation methods? Check out BHM Healthcare Solutions and call today 1-888-831-1171
BusinessFinance

Physician Compensation 101: How Doctors Get Paid

July 11, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?