By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 5 Ways LinkedIn Helps Physicians in Marketing Their Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 5 Ways LinkedIn Helps Physicians in Marketing Their Practice
BusinesseHealthSocial Media

5 Ways LinkedIn Helps Physicians in Marketing Their Practice

Jonathan Catley
Jonathan Catley
Share
5 Min Read
Physician Marketing, Online Marketing, LinkedIn
SHARE

When you consider marketing strategies, you probably think in terms of an audience made up of prospective patients. In fact, however, it may be more important from a business perspective to market yourself to fellow medical professionals. Reliance on referrals, of course, varies by discipline — but every medical professional can benefit from maintaining a LinkedIn profile.

When you consider marketing strategies, you probably think in terms of an audience made up of prospective patients. In fact, however, it may be more important from a business perspective to market yourself to fellow medical professionals. Reliance on referrals, of course, varies by discipline — but every medical professional can benefit from maintaining a LinkedIn profile. LinkedIn offers a unique social media presence that’s very different from those offered by Facebook and Twitter; rather than focusing on providing helpful content to patients or developing a persuasive voice, LinkedIn offers an opportunity to connect professionally with your peers. Here are five ways to market yourself on LinkedIn that can boost your visibility within the medical field and bring your name more quickly to mind when colleagues need to make referrals:Physician Marketing, Online Marketing, LinkedIn

1. Showcase your resume

Resumes are the core of LinkedIn. Of course, there are a lot of sophisticated channels for networking and analytics that the platform provides, but everything starts with the resume. Until now, the only way you could publicize the breadth of your training and experience was to mount framed diplomas on your wall; now you can post those achievements on LinkedIn, together with areas of special expertise and unique perspective. Finally you have the chance to convey your full professional identity with nothing edited out!

More Read

What Are the Limitations of Big Data in Healthcare?
3 Steps Towards Adopting Electronic Health Records
Engaging Consumers for Improved Cost, Quality and Outcomes
Telemedicine Market Shows Strong Growth Due to Healthcare Changes
Nine Out of Ten Hospitals Have No Plan to Achieve Patient Satisfaction

2. Demonstrate thought leadership

If you have developed innovative ideas and methods that you’ve incorporated into your practice, you can write articles and blog entries that you share with a growing network of professional peers. Furthermore, unlike medical associations (which often limit dialog to physicians who share a practice discipline) LinkedIn allows you to connect with hospital administrators, marketing executives, and doctors in unrelated fields. You’ll come to mind when they have someone who needs your particular specialty.

3. Maintain your professional edge – and let people know it!

Continuing education can now expand past those solitary credits you have to earn in order to keep your license valid. LinkedIn includes a publishing engine, along with its other functions. Aggregated articles from more than 1 million publications are on offer, depending on the preferences that you express. Now you can talk with colleagues about what you’re studying, and share the information in a way that lets potential referrers know that you’re up to date on the latest information in your field.

4. Develop relationships

You and your colleagues are all busy, and probably don’t have a lot of time to engage in professional networking. Since social media interactions don’t have to happen in real time, you can grab a few minutes here and there during the day to write recommendations for colleagues whom you want to build rapport with. You can also locate someone you met at a conference, send them a message or invite them into a group. You never know where referrals are going to come from.

5. Provide accurate information

Practice names change, offices switch to new buildings, information posted in directories goes out of date. It may sound simplistic, but getting referrals does depend partly on the referring physician having easy access to reliable, up-to-date contact information for you. LinkedIn streamlines the entire referral process, and opens a channel for the referring doc to easily reach you to give some background information on a patient they’re sending to you.

With over 200 million unique monthly views, LinkedIn is a giant worldwide professional network. Add your voice and stake out your section of digital real estate; once other doctors can see who you are, they’ll feel good about referring their patients to you.

TAGGED:LinkedInphysician marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Testing a new data model to support evidence-informed decision making

October 30, 2015

Primary Care Workforce Situation: Not Hopeless

March 18, 2011

POLL RESULTS: What is the single greatest health benefit afforded by Digital Health solutions?

July 19, 2012

Upcoming Webinar: Can Social Media Save Lives?

June 23, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?