By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    UV damage to eyes
    Warning Signs of Long-Term UV Damage to Your Eyes
    December 9, 2021
    degree for healthcare job
    The Ultimate Healthcare Recruiting and Staffing Guidebook
    March 21, 2022
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Conservatives: The Utah Health Exchange is Not a Model
    July 23, 2011
    Medical Malpractice Reform Losing Physician Support
    November 7, 2011
    Hospitals Aim to Apply Direct Payments of Care Delivery to Increase Resources
    August 28, 2012
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Wellness Clinic Blogs Need Bylines and Bios
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why Wellness Clinic Blogs Need Bylines and Bios
BusinesseHealthSocial Media

Why Wellness Clinic Blogs Need Bylines and Bios

Linda Dessau
Last updated: July 31, 2017 12:04 pm
Linda Dessau
Share
6 Min Read
SHARE

In order to pass my five-point wellness clinic blog assessment, each post must include a byline and bio. Let’s look at why bylines and bios are so important, and how to make yours more effective.

Contents
What is a blog byline?The benefits of having an author bylineWe already have an About Us page, why does each post need a author bio?5 tips for better blog bylines and bios

What is a blog byline?

Depending on the design (theme) and settings of your blog, there are several details that may appear below the title of every post, usually in smaller print. Most common are the date and the author’s name. The post’s category and tag(s) may also appear here and/or in the footer at the bottom of the post. If you or your admin person log in to your site via a generic admin account (and if so, here’s why you should change your WordPress login username immediately), your blog post will appear to have been written by someone named “admin.” Consider how much better it looks to have an actual name here, as you can see on the Cleveland Clinic Health Essentials blog:

Laura Jeffers post at Cleveland Clinic Health Essentials blog

Laura Jeffers post at Cleveland Clinic Health Essentials blog

On many sites including Content Mastery Guide, clicking on the author page opens an archive of all posts assigned to that author’s name, but look at the Laura Jeffers author page to see what’s possible with a little more customization:

Laura Jeffers author page at Cleveland Clinic Health Essentials blog

Laura Jeffers author page at Cleveland Clinic Health Essentials blog

The benefits of having an author byline

For your readers: Seeing a name helps them make a personal connection and see who is actually behind that blog post. One blogger noticed a 50% increase in reader responses after moving his byline to a more prominent spot at the top of each post. For your team: Who doesn’t like to see their name in print? When team members’ names appear in their post bylines, they’ll feel prouder of their work and more likely to share their posts with their network.

More Read

mhealth entrepreneurs
Wireless Health Hub Helps mHealth Entrepreneurs [VIDEO INTERVIEW]
Part 3 – TEDMED Great Challenges: Improving Medical Communication
Debunking SEO Myths for Medical Websites
Cost of Non-Compliance with HIPAA and HITECH
Expect The Unexpected: Rajiv Mehta and the Caregiving Journey

We already have an About Us page, why does each post need a author bio?

Quite simply, this blog post may be the only page the reader ever sees – at least on this visit. If they like what they see, they may stick around to read something else or learn more about your clinic, but chances are you only have their attention for a short time. As well, the bio helps establish or reinforce the author’s credibility and expertise. It gives the reader more trust and confidence to follow any advice suggested in the article. Here is the bio at the bottom of one of Laura’s posts at the Cleveland Clinic Health Essentials blog:

Cleveland Clinic Laura Jeffers bottom bio at Cleveland Clinic Health Essentials blog

Cleveland Clinic Laura Jeffers bottom bio at Cleveland Clinic Health Essentials blog

5 tips for better blog bylines and bios

Work with your website developer or admin person to implement these changes on your site. If you need help, I recommend WPBlogsites. 1. Review your blog’s settings Work with your website developer and/or theme settings to determine how bylines and bios will be displayed at the top and bottom of each post. There are numerous WordPress plugins that can help, just be cautious because some plugins may conflict with ones you already have on your site. Look for plugins that have reviews and recommendations from trusted sources, and that provide support if needed. 2. Create templates for byline and bio text If there are no byline or bio sections on your blog, you can add these details manually to each post. Use a template that spells out your preferences for font size, formatting, capitalization, length and punctuation of this text. This way every post will have a professional look that’s consistent with your clinic branding. 3. Add each user In your website’s dashboard (administrative settings), create a unique user profile for every team member who will be contributing regularly to the blog. Again, use your templates to give these a consistent look and feel. That way, even if your blog manager is doing the actual posting, he or she can easily assign each post to a specific author. Tip: In WordPress, if you don’t see a place to set the author of each post, look for the Screen Options menu at the top right-hand corner of the post editing screen. This will open your screen options and you can check the box next to “Author.” You can also assign authors with the Quick Edit link on the All Posts page. 4. Plan for guests For external or occasional contributors, create a profile with a name such as “Guest Author.” Add a template for these bios as well, including a guideline for how many links you will include back to the guest author’s own website. 5. Connect with your reader Add a call-to-action (CTA) to each author bio. This might be to read that practitioner’s full About page, book a treatment session via an online contact form or appointment calendar, or read a page about the services she or he provides.  

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

patient engagement
BusinesseHealthHospital AdministrationMobile HealthTechnology

An Open Discussion Around Patient Engagement

March 5, 2014
eHealth

Are Virtual Doctor Visits Really Cost-Effective?

March 13, 2017
healthcare video marketing
MarketingSocial Media

How to Maintain a Successful YouTube Channel as a Healthcare Organization: Advantages of Video Marketing for your Medical Practice

November 9, 2022
medical devices of the future
eHealthMedical DevicesMedical InnovationsMedical RecordsRadiologyTechnology

Medical Machines of the Future: 4 Devices Coming to a Hospital Near You

December 23, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?