By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 7 More Social Media Tactics That Boost Engagement
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 7 More Social Media Tactics That Boost Engagement
Social Media

7 More Social Media Tactics That Boost Engagement

Stewart Gandolf
Stewart Gandolf
Share
5 Min Read
social media
SHARE

social mediaEarly on, more than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right?

social mediaEarly on, more than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right?

It turns out, of course, that social media can be relatively low in cost, but overall, it isn’t completely “free.” In fact, savvy business minds recognize that even low cost efforts are operating at a negative/loss if there’s no return on the investment. Having a LITTLE OUT and NOTHING IN is really a nasty hole in your wallet. (The slow-drip loss of precious resources is still a loss.)

On the other hand, the various social media (SM) options available have grown to be among the strongest marketing and growth tools for business in general and healthcare entities in particular. Depending on your goals and target audience, SM options are versatile and harbor enormous potential for telling your story and brand/business development.

More Read

Can Mobile Devices Help Connect the Dots for Better Health Care?
Why PPC Should Be a Long-Term Process For Healthcare Companies
Target Knows You’re Pregnant, Even if No One Else Knows
Social Media in Healthcare: Recognizing Challenges and Providing Value
Is Your HealthCare Organization Making the Most of Twitter?

Mastering the basics of social media…

Successfully generating results with social media first requires a mastery of the basic elements. There are many helpful articles available in our extensive (and free) healthcare marketing library.

If you’re new at this, or if a refresher would be helpful, click through on this sampler:

10 Commandments for Success in the Art of Social Media

Mayo Clinic Shares Secrets of Social Media Success

Your Social Media Strategy: Get Started (or Get Serious)

9 Success Keys: How to Make Your Social Media Truly Engaging

Tips and techniques beyond the basics…

Pushing beyond the core elements, the recipe for success with social media includes applying more subtle ingredients. Here are some of the tips and techniques that can help raise the bar:

Favor your audience’s social media. Twitter might be quick and easy, but of little help if your audience is gathered around Facebook.

Talk to the individual. Think of social media as a one-to-one communications channel. While you may have hundreds of followers, each is a singular touch point in the audience.

Tell don’t sell. Engagement follows authority and trust. Consider how to build rapport on elements of your credibility, authority and expertise.

Think interactive dialog. Social media gains traction when there’s a beneficial exchange of information and ideas. Inspire conversation, not monolog and participate in timely discussions.

Use your most likable voice. Notwithstanding the need to provide expert/authoritative information, present yourself with a friendly tone of voice.

Leverage the facets of your Internet presence. Think of social media tools as integrated parts of the larger online presence. Look for opportunities to cross-utilize your website, your blog, your YouTube Channel and others.

Be helpful and informative. Useful answers and solutions carry benefit and are often shared with others. Your audience wants to know “What’s in this for me?”

Connect with us right here, and let’s talk about how we can help give your social media greater traction and effectiveness.

Stewart Gandolf, MBA

Author information

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a “rock-n-roll daddy” to two wonderful girls.
TwitterGoogle+LinkedIn

The post 7 More Social Media Tactics That Boost Engagement appeared first on Healthcare Success.

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

How Setting Boundaries Helps Trauma Survivors Heal
Health
October 30, 2025
how to improve REM sleep
Unlock Better Sleep: How to Improve REM Sleep Naturally
Wellness
October 30, 2025
uv protection in winter
Winter Sun Safety: Why UV Protection Matters Year-Round
Health
October 29, 2025
Nurse Scheduling Software
Evaluating 7 Best Nurse Scheduling Software
Nursing Technology
October 28, 2025

You Might also Like

Disseminating air pollution effects on public health
BusinesseHealthMedical EducationPublic HealthSocial Media

Post or Perish? Disseminating Scientific Research and the Kardashian Index

September 1, 2014
healthcare marketing and infographics
Global HealthcareMarketing

The Importance of Infographics in Healthcare Marketing

October 9, 2022

Privacy, Anonymity and Net Neutrality On the Internet – Excellent Stanford University Lecture (Video)

April 24, 2011

How Facebook’s Graph Search Can Influence Healthcare

February 5, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?