Physician Liaison Programs – Critical to Practice Growth

July 2, 2015

A shocking statistic – a specialty medical practice can depend on patient referrals for as much as 60% – 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.

White Coat Designs00:00 Introduction
01:15 What is a physician Liaison?
02:00 Should the physician be a liaison?
02:45 Does a practice need a full time representative?
03:20 What makes a good physician liaison?
04:25 Is is just about the relationship?
05:26 Liaison is “the glue”
06:40 Is being a physician liaison like being a pharma rep?
07:50 Pharma reps can be good physician liasion
07:50 So – Bagels?
08:38 How does the White Coat Designs program work?
10:00 How does the business side of the business work?
11:40 What’s the value of a patient?
15:05 Pressure is on for unaffiliated practices
16:05 Where’s the money in healthcare?
17:23 What’s the difference between building relationship with a sports medicine versus oncology practice?
18:58 Relationships & “Strategery”
20:05 What data does a practice use to assess their growth?
20:30 What kind of market data does a practice need to market themselves?
21:01 What is the process for setting up a new practice?
23:05 Are any of your clients still on paper?
23:51 Do physician liasions use social media?
25:00 How do you determine if you are ready for a physician liasion program?
27:00 Sometime practices don’t track their referrals regularly
28:00 Does HIPAA or Privacy play a role?
29:53 Social Media Tip: Phyllis Khare’s website – “4 ways to increase your online presence”

How The Coronavirus Changed Healthcare For Patients And Medical Pros

Join the email list and be the first to know about the Get Social Health Academy – online learning for healthcare practices and professionals.