By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    Cognitive Psychology and Risk-taking in Extreme Sports
    Theodore Rex Walrond Highlights the Connection between Cognitive Psychology and Healthcare
    April 1, 2025
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Person-Centered HealthCare: The FDA Gets Patient-Centric
    May 31, 2013
    Does the Supreme Court Understand Health Reform?
    April 12, 2012
    Racial Health Disparities Among People with Chronic Conditions in the US: Facts and Statistics
    July 25, 2013
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 8 Ways to Use Healthcare Blogs to Earn Links
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 8 Ways to Use Healthcare Blogs to Earn Links
Social Media

8 Ways to Use Healthcare Blogs to Earn Links

KelsC14
Last updated: January 28, 2014 9:15 am
KelsC14
Share
7 Min Read
SHARE

healthcare bloggingWhen it comes to online marketing, blogs are a great way to reach out to your community with news and information to get people talking about and interacting with your business. To get the most out of your blog, it should be frequently updated and well maintained. If you do it right, you will be able to gain a following, increase traffic to your website and rank higher in Google.

healthcare bloggingWhen it comes to online marketing, blogs are a great way to reach out to your community with news and information to get people talking about and interacting with your business. To get the most out of your blog, it should be frequently updated and well maintained. If you do it right, you will be able to gain a following, increase traffic to your website and rank higher in Google. Below, I have outlined a few strategies for successful medical blogging that engage your audience and encourage natural links back to your site, ultimately improving your search rankings in Google.

CREATE A BLOG

If you don’t already have a company blog, create one. Determine who your audience is and what you want your readers to get from your content. Your general posts can include recent news, interesting stories, new discoveries, etc. Update it regularly and make sure your posts are easily shareable so you get more traffic and links. Promote the content on social media to give it more attention and a wider reach.

More Read

How Online Reviews Are Impacting Your Medical Practice Reputation
Why Medical Marketers Shouldn’t Forget About Bing and Yahoo
Expanding Your Social Media Networks
Healthy Hospitality — Smarter, Safer Dining Options
First Surgery Broadcast Live on Google Plus Hangout

GUEST BLOG

Guest blogging is a process in which a blogger writes a post that is published on another blog that is not their own. What’s great about this practice is that it benefits both the host blog and the guest blogger. The host blog gets fresh content from a variety of expert viewpoints, without spending as much time creating it. The guest blogger gets recognition in a new audience as well as links back to their own blog or website. These links can be included within the blog content as references or supplements to what you’re writing about. To stay within best practices, these links should be highly relevant to your content and beneficial to the reader. Don’t overdo it! 1 to 3 links is enough. More than that and it will begin to look spammy.

When writing your guest post, understand the audience of the website you want to post on and make sure the content is relevant and beneficial to those readers. It helps to develop a relationship with the writers/editors of the blog before submitting a request as well. Follow them on social networks, share their content, comment on their posts, etc.  In that way, you’re helping them out first and developing more of a relationship instead of simply requesting they post your work without knowing who you are.  

REVERSE GUEST BLOGGING

Conversely, another strategy is to allow others to guest blog on your site. Typically, when you post others’ work, they are more likely to share that post and promote it because they’re proud of it. They might link to the post from their own blog, website or various social media outlets. This gives you more backlinks and boosts traffic for your site. Be selective with who you allow to publish to keep the content of utmost quality.

Now that we’ve covered general blogging tactics, let’s talk more specifically about different kinds of blog posts that can generate activity and links for your site.

COMPLETE GUIDES

Create a complete guide for specific areas of your industry. By developing a resource with information that people can reference on a regular basis, you can become the go-to source and obtain links.

STORIES

Stories that are heartwarming, shocking or funny often get a lot of shares. If you have a particularly interesting story to share, post it on your blog or website and promote it on social media. Use enticing titles to attract more interest. People love a good story and if it connects with them, they’re more likely to talk about it and share it with people they know.

LISTS

People love lists! Write posts with titles like “10 Ways to Improve Your Heart Health” or “5 Foods You Should Never Eat Again.” Top 10 lists and titles with numbers in them typically get higher click-through rates, so whenever possible it’s always good to think about structuring your post with that in mind.  

DEBUNKING MYTHS

There are countless myths and old wives tales in the healthcare industry that the general public believes. Use this to your advantage and set the record straight. Write posts that debunk these myths and explain the truth. The more shocking or surprising the facts are, the more likely it is to be shared and linked to. Use a catchy title to promote interest. This post about exercising myths is a great example of taking common myths and explaining the truth clearly and effectively (and they also use my list recommendation from above!).

SOCIAL MEDIA PROFILE LINKS   

This last one is a quick win for easy links. Make sure any Facebook, Twitter or Google+ profile associated with your company or your employees contains the company’s website within the profile. Link authority isn’t usually passed through social media links (they are no-follow) but it’s still a great way to get more traffic to your site and increase brand awareness.

These are just a few of the many ways healthcare bloggers can increase traffic and earn backlinks with strategic blog posts. What are some of the blog strategies that have worked for you?

(healthcare blogging / shutterstock)

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Image
eHealthSocial Media

A Humbling Experience

November 18, 2012

Is Public Health Pinnable?

June 16, 2013
pharmphorum Facebook and healthcare
BusinessMobile HealthSocial Media

Is Facebook the Next Big Thing in Healthcare?

October 8, 2014

Integrating Social Media into Emergency-Preparedness Efforts

August 4, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?