By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Boomer Voice
    June 12, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    Patient Commando Features Canadian Women Changing Healthcare
    August 23, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 8 Ways to Use Healthcare Blogs to Earn Links
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 8 Ways to Use Healthcare Blogs to Earn Links
Social Media

8 Ways to Use Healthcare Blogs to Earn Links

KelsC14
KelsC14
Share
7 Min Read
SHARE

healthcare bloggingWhen it comes to online marketing, blogs are a great way to reach out to your community with news and information to get people talking about and interacting with your business. To get the most out of your blog, it should be frequently updated and well maintained. If you do it right, you will be able to gain a following, increase traffic to your website and rank higher in Google.

healthcare bloggingWhen it comes to online marketing, blogs are a great way to reach out to your community with news and information to get people talking about and interacting with your business. To get the most out of your blog, it should be frequently updated and well maintained. If you do it right, you will be able to gain a following, increase traffic to your website and rank higher in Google. Below, I have outlined a few strategies for successful medical blogging that engage your audience and encourage natural links back to your site, ultimately improving your search rankings in Google.

CREATE A BLOG

If you don’t already have a company blog, create one. Determine who your audience is and what you want your readers to get from your content. Your general posts can include recent news, interesting stories, new discoveries, etc. Update it regularly and make sure your posts are easily shareable so you get more traffic and links. Promote the content on social media to give it more attention and a wider reach.

More Read

Cancer Patient’s Social Media Crusade Reaches “Compassionate Use” Victory
Social Media in Clinical Trials – Slideshare
What Your Practice Can Learn from Hospitals Doing Social Media Right
Why Healthcare Marketers Shouldn’t Only Be Targeting Millennial Patients Online
How to Engage Patients Through Data, Technology and Communication

GUEST BLOG

Guest blogging is a process in which a blogger writes a post that is published on another blog that is not their own. What’s great about this practice is that it benefits both the host blog and the guest blogger. The host blog gets fresh content from a variety of expert viewpoints, without spending as much time creating it. The guest blogger gets recognition in a new audience as well as links back to their own blog or website. These links can be included within the blog content as references or supplements to what you’re writing about. To stay within best practices, these links should be highly relevant to your content and beneficial to the reader. Don’t overdo it! 1 to 3 links is enough. More than that and it will begin to look spammy.

When writing your guest post, understand the audience of the website you want to post on and make sure the content is relevant and beneficial to those readers. It helps to develop a relationship with the writers/editors of the blog before submitting a request as well. Follow them on social networks, share their content, comment on their posts, etc.  In that way, you’re helping them out first and developing more of a relationship instead of simply requesting they post your work without knowing who you are.  

REVERSE GUEST BLOGGING

Conversely, another strategy is to allow others to guest blog on your site. Typically, when you post others’ work, they are more likely to share that post and promote it because they’re proud of it. They might link to the post from their own blog, website or various social media outlets. This gives you more backlinks and boosts traffic for your site. Be selective with who you allow to publish to keep the content of utmost quality.

Now that we’ve covered general blogging tactics, let’s talk more specifically about different kinds of blog posts that can generate activity and links for your site.

COMPLETE GUIDES

Create a complete guide for specific areas of your industry. By developing a resource with information that people can reference on a regular basis, you can become the go-to source and obtain links.

STORIES

Stories that are heartwarming, shocking or funny often get a lot of shares. If you have a particularly interesting story to share, post it on your blog or website and promote it on social media. Use enticing titles to attract more interest. People love a good story and if it connects with them, they’re more likely to talk about it and share it with people they know.

LISTS

People love lists! Write posts with titles like “10 Ways to Improve Your Heart Health” or “5 Foods You Should Never Eat Again.” Top 10 lists and titles with numbers in them typically get higher click-through rates, so whenever possible it’s always good to think about structuring your post with that in mind.  

DEBUNKING MYTHS

There are countless myths and old wives tales in the healthcare industry that the general public believes. Use this to your advantage and set the record straight. Write posts that debunk these myths and explain the truth. The more shocking or surprising the facts are, the more likely it is to be shared and linked to. Use a catchy title to promote interest. This post about exercising myths is a great example of taking common myths and explaining the truth clearly and effectively (and they also use my list recommendation from above!).

SOCIAL MEDIA PROFILE LINKS   

This last one is a quick win for easy links. Make sure any Facebook, Twitter or Google+ profile associated with your company or your employees contains the company’s website within the profile. Link authority isn’t usually passed through social media links (they are no-follow) but it’s still a great way to get more traffic to your site and increase brand awareness.

These are just a few of the many ways healthcare bloggers can increase traffic and earn backlinks with strategic blog posts. What are some of the blog strategies that have worked for you?

(healthcare blogging / shutterstock)

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

Medical equipment
eHealthSocial Media

Want More Quality Clinical Trial Recruits? Fix Your Website

February 23, 2016

Google’s Blind Date with Consumer Health

July 6, 2011
Use Social Media
Social Media

Five Reasons Why Physicians Need to Use Social Media

April 24, 2017

Live Streams: A New Way to Market Your Healthcare Facility

April 8, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?