By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    March 22, 2023
    scaling a pharmaceutical product
    Important Steps to Take for Scaling A Biopharma Product
    May 2, 2023
    Liposuction
    The Science Behind Liposuction: How It Works to Sculpt Your Body
    August 23, 2023
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Nursing Shortage Cheerleaders: There You Go Again
    March 22, 2012
    Myth Busters #9: Hysteria Over the Uninsured
    September 27, 2011
    What Causes Inflammation? A Comprehensive Look At The Causes and Effects Of Inflammation (part 3)
    April 10, 2012
    Latest News
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What Your Practice Can Learn from Hospitals Doing Social Media Right
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > What Your Practice Can Learn from Hospitals Doing Social Media Right
BusinesseHealthFinanceSocial Media

What Your Practice Can Learn from Hospitals Doing Social Media Right

Jonathan Catley
Last updated: April 7, 2014 8:11 am
Jonathan Catley
Share
3 Min Read
Healthcare Social Media, Medical Marketing, Hospital Marketing, Medical Practice Marketing
SHARE

Hospitals like the Mayo Clinic and Cleveland Clinic have embraced Facebook and social media whole-heartedly and are doing it “right.” Although your practice may not be a giant like these two medical centers, there are lessons you can learn from their experience.Healthcare Social Media, Medical Marketing, Hospital Marketing, Medical Practice Marketing

Hospitals like the Mayo Clinic and Cleveland Clinic have embraced Facebook and social media whole-heartedly and are doing it “right.” Although your practice may not be a giant like these two medical centers, there are lessons you can learn from their experience.Healthcare Social Media, Medical Marketing, Hospital Marketing, Medical Practice Marketing

1. Post regularly. To be effective at social media marketing, you need to make it a regular part of your marketing plan. That means adding new posts regularly. The Cleveland Clinic posts about six to eight times daily.

2. Link your social media pages. Encouraging your readers to follow you on all of your social media pages will increase the likelihood of your posts being shared and reaching new potential patients. The Mayo Clinic does this by listing all of their social media links at the top of their Facebook page.

More Read

employer insurance
One More Way ObamaCare May Lead to Single Payer
Quality Improvement Using Patient Self-Management: Video Debate
Comorbidity of Mental and Physical Illness
Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?
Hospital Ratings on Patient Experience

3. Be interesting and informative. Interesting and informative posts are more likely to be read and shared. Since readers are likely to have different interests and health concerns, it’s wise to mix up your posts, from wellness tips to nutrition to medical news.

4. Be visual. One of the strong points about the Cleveland Clinic’s Facebook page is all of the images they use. Using photos liberally on your social media posts can help your messages stand out among all of the other posts vying for your readers’ attention. Such posts are also more likely to be shared than posts without images. If you have the skill, shooting your own videos is another way to make your posts stand out.

5. Tell a story. Each social channel is unique and has a unique audience. Use each channel’s features to tell a story. Twitter isn’t necessarily the best place to release a video because a tweet doesn’t have a long “shelf life”, but YouTube or Facebook may be ideal. Embrace the idea of storytelling in healthcare and maximize each channel’s benefits to further connect with your audience on an emotional level. 

Social media marketing can get your practice noticed by potential patients. Set up your pages for success by taking your cues from some of the big health centers that have blazed this trail and found a way to make it work for them.

TAGGED:mayo clinic
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025
from gut to glow
From Plate to Wellness: How Everyday Foods Nourish Your Body Inside and Out
Dental health Infographics Specialties
June 15, 2025
beyond nutrition
Beyond Nutrition: Everyday Foods That Support Whole-Body Health
Health Infographics
June 15, 2025
Transcranial Magnetic Stimulation (TMS) Therapy
How TMS Therapy Helps with Treatment-Resistant Mental Illness
Mental Health Therapies
June 13, 2025

You Might also Like

FDA Approves Roche (Genentech) Skin Cancer Drug–Zelboraf

August 18, 2011

Bloomberg Gives $100 Million to Gates Foundation to Eradicate Polio [Video]

March 6, 2013
under armour
BusinesseHealthMedical DevicesMobile HealthTechnologyWellness

Under Armour Leaps into Digital Health with MapMyFitness Acquisition

November 17, 2013

Generation Jones: Marketing Healthcare to Young Baby Boomers

June 24, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?