By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    mosquito misting spray to fight malaria
    Avoid Malaria with Mosquito Misting Systems
    June 12, 2023
    Medical Surveys
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    Glutathione
    What Are The Benefits of Glutathione?
    January 22, 2024
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tips for Older Travelers
    April 14, 2012
    Anti-RUC Suit Challenges Process for Setting Doc Pay Scales
    October 25, 2011
    Math Matters: Dosing Errors Can Be Deadly
    May 1, 2012
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 9 Success Keys: How to Make Your Social Media Truly Engaging
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 9 Success Keys: How to Make Your Social Media Truly Engaging
BusinesseHealthSocial Media

9 Success Keys: How to Make Your Social Media Truly Engaging

Stewart Gandolf
Stewart Gandolf
Share
4 Min Read
chat bubble
SHARE

chat bubbleThe words “social media” and “engagement” seem to be joined at the hip. In healthcare marketing—including outreach from a medical practice, or a hospital—social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. That part is easy.

chat bubbleThe words “social media” and “engagement” seem to be joined at the hip. In healthcare marketing—including outreach from a medical practice, or a hospital—social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. That part is easy.

But curiously, the meaning of social media’s companion buzzword, engagement, is often fuzzy. We all agree that it’s important, and we all seem to know it when we see it (or think we do). But its definition wanders around a bit, depending on the SM tool in use, the brand, context, goals, target audience, etc.

One definition that helps pin it down comes from Taylor Ellwood, author of Understanding the Social in Social Media. He writes:

More Read

Digitized Pathology Improves Study Results and Cuts Costs
Must-Haves For Driving Meaningful Patient Portal Use
9 Ways to Kill Your Physician Liaison Program Before It Begins
2015: The Year of Interactive Television for Patients by Patients
New Technology Improves Branding for Retail Health

“When I think about engagement in social media, I think of it as an activity where a person is purposefully choosing to interact with other people. S/he is actively interested in participating in the online community and is also actively interested in helping others out. Engagement then really means developing relationships, sustaining them, and consequently creating an environment where people can trust you enough to want to do business with you.”

The compelling marketing value of social media—particularly in the highly personal world of health care—is engagement; the deliberate interaction with, and participation among, people who share a common interest. What’s more, without “engagement,” social media isn’t really social, and it’s not particularly effective.

The over-arching concept behind social media content is that it delivers value to participants, and that it be presented in an interesting way. With great content in mind, here are nine key concepts that help fuel the all-important engagement side of social media:

Conversation: A monolog or a lecture might be instructive or informative, but there’s no opportunity for discussion. Converse with people as part of a dialog.

Credibility: Society gives health care providers a head start as authoritative, trained professionals. Share information that is trustworthy and believable.

Emotion: Cold (bland) facts, no matter how authoritative, are far less engaging than information that touches people’s feelings.

Enthusiasm: Share your passion and energy. It’s contagious.

It’s about them: Meaningful relationships are grounded in mutual interests. Traction begins with what the audience needs and wants, and not necessarily with what you want to say.

Listen: You know…the “two ears and one mouth” thing. Regularly monitor what’s being discussed and contribute ideas that are relevant and timely.

One-to-one: Individuals read social media, even within a group. Talk to a person.

Shareable: Not everything “goes viral,” but useful information or actionable ideas inspire people to forward or participate with others.

Visual: It wasn’t always the case, but most social media platforms now accommodate pictures, drawings, charts and even videos. I can write about my cute puppy or I can post an adorable picture; which is faster?

What would you add to this list?

Social media is a valuable and economical tool for healthcare marketing. But its purpose is to reach, inspire and engage a community of like-minded individuals. Our list is a springboard, and we’d like to hear your ideas. What would you add to this list?

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Clinical Trials Managed in “The Cloud?”

June 29, 2011
marketing legal issues
eHealthPolicy & Law

What Happens When Doctors Sue Unhappy Patients? It’s Not Pretty

October 4, 2013

A Doctor Pans Electronic Health Record Incentives

December 24, 2011

Healthcare Predictions for 2013

January 7, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?