By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Chronic Disease Prevention Remains Top Priority
    September 9, 2017
    Worst Editorial of the Week Award
    September 13, 2017
    Are the Uninsured Getting a Free Ride?
    May 16, 2011
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Are Health Organizations Missing 90% of Behavior Change Opportunities?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Are Health Organizations Missing 90% of Behavior Change Opportunities?
eHealthSocial MediaWebcast

Are Health Organizations Missing 90% of Behavior Change Opportunities?

Jayme Hummer
Jayme Hummer
Share
2 Min Read
Embedded, Socialized, Proacting
SHARE

Is it possible that health organizations have become over-reliant on Facebook, Twitter and Google to deliver health information?  These two social properties receive the lion’s share of attention.  We have also been taught that search is the gateway to the health Web.

Is it possible that health organizations have become over-reliant on Facebook, Twitter and Google to deliver health information?  These two social properties receive the lion’s share of attention.  We have also been taught that search is the gateway to the health Web.

New data on what online health content people actually consume (versus what they report on online surveys) suggests those focusing primarily on these sites could be missing more than 90% of opportunities to shape health behavior.  For executives seeking to use the Web to encourage healthier eating, boost vaccinations, change how people exercise, promote medication compliance and modify other health behaviors this is critical information.

Our conclusions are based on an analysis of more than 122,000 Web pages and Twitter/Facebook status updates consumed from September 20 to October 1, 2012 by people participating the Digital Health Consumer Tracking Study or digihealth pulse.  We are tracking (in real-time) online and social media health content study participants are encountering across 39 topics, including Obamacare, heart disease and sexually transmitted diseases. (Non-advertising or earned/owned media content is being collected.)

More Read

Up Next for Care-Hacking Startups: Transforming Data into Action
ONC Considers Health Information Exchange Certification Program
6 Best Practice Traits You Want in a Healthcare Advertising Agency
Social Media, mHealth and Medicine: 2012 in Review and Hopes for the Future
Mobile Health Around the Globe: ‘Wazazi Nipendeni’ Free SMS Service Launches in Tanzania

Embedded, Socialized, Proacting

 

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025
car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025

You Might also Like

ACP Ethics Manual on Social Media, Catastrophes, and More

January 13, 2012

Risks on the Rise: Making a Case for IT Disaster Recovery

November 21, 2012

Innovating Healthcare System Strategy: Creating the Commercial ACO

September 30, 2012
Image
DiagnosticsMedical DevicesMobile HealthTechnology

mHealth: Prevention is Better Than Cure

February 9, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?