By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    April 5, 2023
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    Health Benefits of Taking a Vacation to Reduce Your Stress
    September 27, 2023
    First Aid Training Enhancing Workplace Health and Safety
    September 25, 2023
    Beyond the Clinic: Medical Surveys Are a Roadmap to Passive Income for Doctors
    September 23, 2023
    5 Self-Care Habits to Help You Live an A+ Life
    September 21, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Try These Tips On How To Handle Medical Expense Debt
    December 10, 2019
    Community Connection: Training Lay Responders For Disaster
    Community Connection: Training Lay Responders For Disaster
    April 14, 2019
    5 Smart Ways To Save Money For Medical Bills
    July 18, 2023
    Latest News
    Job Seekers with Disabilities Should at Health Insurance Benefits
    September 12, 2023
    Reasons That Drug Prices Are Rising to Unsustainable Levels
    September 12, 2023
    How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations
    September 6, 2023
    The Hidden Benefits of Practice Exams for Medical Professionals
    September 6, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Attracting New Patients to Your Medical Practice
Share
Sign In
Notification Show More
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Attracting New Patients to Your Medical Practice
BusinessHospital Administration

Attracting New Patients to Your Medical Practice

James Wilson
Last updated: 2020/07/31 at 8:07 PM
James Wilson
Share
6 Min Read
SHARE

Whether you’ve just opened your medical clinic or you’ve been in business for years, trying to persuade individuals to entrust you with their health and wellbeing isn’t as easy as it sounds. Asserting yourself as an authority in your field of medicine while also displaying your practice as an efficient, high-quality, and reputable healthcare facility that cares about their patients takes time, money, resources, and planning. While there are a number of avenues you could consider to bring in new patients, here are a few options that have worked successfully. 

Familiarize Yourself With Your Target Patients

If you’re going to effectively market your medical practice to obtain new patients, you have to have a clear understanding of the people within the community you serve. What is the average age, race, and gender in the area? What medical conditions most frequently plague the community you’re in? Doing your research to get the answers to these questions can help you create an efficient marketing plan that actually speaks to your target audience. 

More Read

get a career in medical device sales

What Are the Benefits of Attending Medical Sales College?

Subscription Management Solutions Are Crucial for Telemedicine
Comfort And Safety: 7 Ways Healthcare Organizations Can Create A Better Environment For Their Patients
4 Points to Remember Before You Start Off Your Next Medical Presentation
Best Practices for Healthcare Call Centers Should Follow in 2023

Customize Your Services to Meet Patient Needs

Now that you have an understanding of the types of patients that live and/or work near your medical practice, you can use this information to customize your services to accommodate their needs. For example, if your practice is in a predominantly Hispanic area, you might consider hiring someone who has a medical interpreter certification to help translate communications between doctors and patients. If a majority of the population struggles with long-term conditions like diabetes, you might consider hiring an endocrinologist and a nutritionist to provide specialized treatment to those in need.

Other ways to customize your services might include offering early morning, late night, or weekend hours, allowing walk-ins, and perhaps telemedicine options for patients that have busy schedules. 

Offer Free Services

While your practice wouldn’t survive long if you never charged a cent to your patients, offering free services to new patients can get them in the door to see what else you have to offer. You could advertise free physicals and eye exams in August or September for kids going back to school. You might periodically offer free diabetes testing or blood pressure checks for seniors. As people flock to your practice for free services, you now have an opportunity to talk with them and further build a connection that convinces them to enroll as a new patient. 

Find Ways to Make Services Affordable

The cost of healthcare is overwhelming for millions of Americans. If you’re going to attract patients to your practice, you have to find a way to put a dent in these costs. This includes accepting an array of health insurance types, pricing your services competitively, and having reasonable solutions for patients like financing or payment arrangements. 

Host or Attend a Health Fair

Health fairs have become a very popular method for reaching out to the community. Businesses, schools, and local government offices often try to put such events together to give back to the community. Healthcare professionals ranging from doctors and dentists to optometrists and nutritionists come together to offer free medical services while also advertising their services to visitors. Why not host one of your own or attend an already established fair to get your name out there? You could hand out business cards, medical pamphlets, or have interested parties complete new patient intake forms right on the spot. 

Work With Other Medical Professionals

Not every medical professional is your competition. If you’re going to try and acquire new patients, it’s highly recommended that you build a network and work together. For instance, if you’re in a complex with a dentist and an optometrist, you can ask them to refer you to patients or leave business cards and other promotional products in the waiting area as long as you promise to do the same on your end. 

Follow-Through With Quality Care

Last, but certainly not least, if you’re going to acquire new patients, you have to follow through by providing them with quality care. If you’ve been successful in marketing your brand but then patients show up and aren’t satisfied, it kind of defeats the purpose. So make sure that you have a clean and safe environment for your patients to visit, well-trained staff with a good bedside manner, and efficient processes for getting patients seen sooner rather than later. 

You also want to make sure that your medical practice is equipped with the necessary tools and software to provide accurate diagnosis and efficient treatment options to improve the quality of patient lives. 

There’s no way around it, without new patients coming in regularly, your medical practice will not survive very long. Therefore, it is essential that doctors continue to look for innovative ways like those discussed above to assert themselves as a healthcare leader, market their practices, and cultivate relationships with members of the community they serve. 

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
James Wilson July 26, 2020
Share This Article
Facebook Twitter Copy Link Print
Share
By James Wilson
James is a freelance writer and blogger. He loves to write on wellness, tech and E-Health.
Previous Article 5 Things to Take Care of When You Go Into Hospital
Next Article What You Need To Know About Losing A Limb

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

Andropause hormonal decline
The Benefits of TRT for Andropause and Hormonal Decline
Wellness September 28, 2023
Cancer Prevention
The Importance of Lipoma Examination in Cancer Prevention
Cancer September 28, 2023
dental implant
Cost Analysis of Dental Implants in Australia
Dental health September 28, 2023
View,Of,Niagara,Falls,In,Autumn
Health Benefits of Taking a Vacation to Reduce Your Stress
Health September 27, 2023

You Might also Like

medical billing training
Medicare

Navigating Through the Essentials: Medical Billing Training for Beginners

September 12, 2023
healthcare providers
Hospital Administration

How Revenue Lifecycle Management Helps Healthcare Providers to Optimize Business Operations

September 6, 2023
optimize healthcare business
News

Top Tips To Optimize Operations In Your Healthcare Office

June 30, 2023
Endocrinology
Hospital Administration

Improving Endocrinology Revenue Recovery is Crucial

June 14, 2023
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US
© 2008-2023 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Lost your password?