Lonnie Hirsch

81 Articles

First Principle of Enduring Success: Existing Patients First

Some fundamental business ideas deserve repeating:Successful marketing—and practice growth—begins with taking care…

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10 Trade Secrets: How Exceptional Public Speakers Make It Look Easy

Presentations. Speeches. Talks. Presentations. Speeches. Talks.Everyone does them. Most people dread giving…

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More Trump Wisdom: Playing Your Winning Marketing Cards

In an ordinary game of five-card poker there are 2,598,960 possible hands…

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Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers

Editor’s Note: This article first appeared in the March/April issue of Spectrum,…

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Neurochemistry and the Art and Science of Storytelling [VIDEO]

Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional…

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Hospital Promotional Partners Leverage Clever Ideas for Greater Impact

If you missed the final score in St. Luke’s 2014 Baby Bowl…the…

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3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing

Some 89 million people in the US are going to watch 1.2…

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How to Persuade, Charm and Convince: Marketing’s Rule of Three

The “Rule of Three” is a fun and easy-to-use “universal truth.” It…

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4 Reasons Doctors Are Taking a Fresh Look at In-Office Dispensing

More than ever, medical practices throughout the US are motivated to look…

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Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger

If you thought that online patient review sites were important, you’d be…

Lonnie Hirsch Lonnie Hirsch