Heart and Vascular Services Top Hospital Marketing Priorities for 2014
It was nearly unanimous.Hospital marketing executives and administrators ranked marketing for various…
7 Counterintuitive Tips: Creating Content That Actually Means Something
The overwhelming deluge of information spewing from the Internet—on any and every…
9 Best Practice Tips and Techniques for Superior Podcasts and Audio Content
Online audio content—such as podcasts, webinars, interviews and the like—have grown in…
7 Useful Tips: How to Engage and Inspire Action and Social Sharing
A curious challenge within the art of hospital and healthcare marketing is…
Affordable Care: Your Prospective Patients Are Mighty Confused
When it comes to healthcare reform, a big chunk of the community…
What Happens When Doctors Sue Unhappy Patients? It’s Not Pretty
Experienced doctors tell us that, sooner or later in their career, every…
Hospital Competition: Will Retail Medical Clinics Change From Foe to Friend?
With 30 million prospective new patients just over the healthcare horizon, hospitals…
Nine Out of Ten Hospitals Have No Plan to Achieve Patient Satisfaction
There’s a huge gap “between hospital management and frontline clinicians with respect…
Medicine Is a Profession, But Healthcare Is a Business
A prospective doctor’s long and arduous education has often been all about…
Why Newly Hired Physicians Lose Money for Hospitals (and Need Marketing)
About the time the Affordable Care Act (often labeled Obamacare) was enacted…