The Compelling Case for Doctors to Warmly Embrace Social Media
Business
753 views
Business
753 views

The Compelling Case for Doctors to Warmly Embrace Social Media

Lonnie Hirsch - November 23, 2014

Most doctors recognize that healthcare’s “starting line” moved some time ago.The typical care continuum now begins online, long before the first medical office appointment or doctor-patient face-to-face…

Price Transparency: The Devil is in the Detail for Hospitals
Business
598 views
Business
598 views

Price Transparency: The Devil is in the Detail for Hospitals

Lonnie Hirsch - October 17, 2014

Let’s say an informed patient determined that the cost for “arteriography and angiocardiography using contrast material” was half as expensive at “Hospital A” as compared to “Hospital…

BayCare Health: Delivering a Consumer-Driven Brand Experience [PODCAST]
Business
447 views
Business
447 views

BayCare Health: Delivering a Consumer-Driven Brand Experience [PODCAST]

Lonnie Hirsch - October 10, 2014

Stewart Schaffer, CMO BayCare Health Stewart Schaffer, CMO BayCare Health[SHSMD14 Speaker Podcast Series] Stewart Schaffer, Chief Marketing Officer for BayCare Health System in the Tampa, FL area talks…

Flu Shots Are a Marketing Opportunity (But Competition Is Tough for Doctors)
Business
506 views
Business
506 views

Flu Shots Are a Marketing Opportunity (But Competition Is Tough for Doctors)

Lonnie Hirsch - October 7, 2014

Perhaps the idea of promoting “flu shots” isn’t particularly “glamorous” in healthcare marketing. Some doctor’s offices, healthcare providers (and marketing professionals) consider vaccinations and immunizations as ordinary…

Extending the Primary Care Connection Through Mobile Experiences
Business
473 views
Business
473 views

Extending the Primary Care Connection Through Mobile Experiences

Lonnie Hirsch - October 6, 2014

Jamey ShielsAurora Healthcare Jamey ShielsAurora Healthcare[SHSMD14 Speaker Podcast Series] Jamey Shiels, Senior Director eBusiness for Aurora Healthcare, talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Creating Mobile…

Social-Business Intranet Empowers and Engages Geisinger Health Employees
Business
468 views
Business
468 views

Social-Business Intranet Empowers and Engages Geisinger Health Employees

Lonnie Hirsch - October 3, 2014

Marcy Marshall Geisinger HealthWhat do you do about internal communications when health system employees—thousands of them—feel their voice is not being heard? Marcy Marshall Geisinger HealthWhat do you…

How Hospitals Can Leverage the Rise of Google Plus [PODCAST]
Business
594 views
Business
594 views

How Hospitals Can Leverage the Rise of Google Plus [PODCAST]

Lonnie Hirsch - September 27, 2014

Tom Jensen, Mercy Health System Tom Jensen, Mercy Health System[SHSMD14 Speaker Podcast Series] Lonnie Hirsch, Co-Founder of Healthcare Success talks with Tom Jensen, Director of Marketing for Mercy…

7 Healthcare Marketing Stumbles and Blunders
Business
523 views
Business
523 views

7 Healthcare Marketing Stumbles and Blunders

Lonnie Hirsch - September 26, 2014

Physicians, as a rule, tend to be risk adverse. The science base of healthcare, combined with training, continuing education, and experience in practice, can make medical risk…

Overcoming Clinical Trial Marketing Challenges: Patient Recruitment and Retention
Business
738 views
Business
738 views

Overcoming Clinical Trial Marketing Challenges: Patient Recruitment and Retention

Lonnie Hirsch - September 3, 2014

Sadly, clinical trial studies are often stalled before they begin.One of the fundamental challenges faced by hospitals, medical practices and healthcare research organizations that are engaged in…

Doctor Entrepreneur: What Patient-Customers Want Is Good Business
Business
607 views
Business
607 views

Doctor Entrepreneur: What Patient-Customers Want Is Good Business

Lonnie Hirsch - August 29, 2014

Doctors and patients have adopted new roles for themselves in the healthcare delivery system in the wake of healthcare reform. The “new normal” for patients includes a stronger and…