Lonnie Hirsch

81 Articles

Hospital Price Transparency Is Here to Stay

Read our previous post on the topic of transparent prices among hospitals,…

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Hospitals Shift More Digital Dollars to Influencing Physicians

Hospital executives say they are increasing their digital marketing budgets to reach…

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Pause Before Posting: New Social Media Position Paper Guides Physicians

Physicians have been quick to embrace online technology personally, but on the…

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Healthcare Search Engine Optimization

Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and BotsFive…

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Tipping Point: Are Private Practice Doctors Becoming Extinct?

The ongoing migration by doctors from private practice (self-employment) to working for…

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23: Number of Useful Internet Marketing Stats in This Healthcare Post

On any given day—every day, actually—you and I and everyone in the…

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An Inside Look at Marketing at CHOC Children’s Hospital [PODCAST]

Jan Lansing, CHOC Jan Lansing, CHOC Our continuing series of healthcare and…

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4 Biggest Reasons to Rethink Everything About Healthcare Marketing

Where were you and what were you doing five years ago? Four…

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The Mobile Tipping Point: Optimize Your Healthcare Site or Vanish

Sometime this year, mobile phones will overtake PCs as the most common…

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