Should Hospital Websites Be Labeled for Consumers as Advertising?   
Business
452 views
Business
452 views

Should Hospital Websites Be Labeled for Consumers as Advertising?  

Lonnie Hirsch - March 20, 2015

Hospital advertising is in the spotlight, and we wonder how your facility would stand-up to the challenging ideas we found in the news recently. The first is…

Secrets of Engaging, Contagious and Shareable Content
Business
595 views
Business
595 views

Secrets of Engaging, Contagious and Shareable Content

Lonnie Hirsch - March 13, 2015

Regular publishing—producing content for a website, blog, social media and other digital platforms—creates an online presence. But your effectiveness quotient jumps into overdrive when readers share your…

Defectors: When Professional Colleagues Stop Referring
Business
356 views
Business
356 views

Defectors: When Professional Colleagues Stop Referring

Lonnie Hirsch - February 18, 2015

A curious thing about professional referrals is that nobody pays much attention until they disappear. Sometimes, what doctors don’t know about professional referrals is alarming. A curious thing…

Wearable Tech, CES2015, and the Quantified Self of Healthcare
eHealth
602 views
eHealth
602 views

Wearable Tech, CES2015, and the Quantified Self of Healthcare

Lonnie Hirsch - February 2, 2015

It’s not the gadgetry, it’s the data.The annual International Consumer Electronics Show—billed as the global stage for innovation—is always a big deal. The showcase has three main convention…

3 Timely Factoids to Make You a Smarter Marketer
Business
554 views
Business
554 views

3 Timely Factoids to Make You a Smarter Marketer

Lonnie Hirsch - January 28, 2015

About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a…

Will Pay-for-Performance Make You a Better Doctor?
Business
452 views
Business
452 views

Will Pay-for-Performance Make You a Better Doctor?

Lonnie Hirsch - January 16, 2015

At an altitude of 30,000 feet, the healthcare reform objectives that link financial incentives to performance shine brightly. There are no protesting voices calling for poor outcomes,…

Top 7 Reasons a Busy Doctor Needs a Powerful Website
Business
563 views
Business
563 views

Top 7 Reasons a Busy Doctor Needs a Powerful Website

Lonnie Hirsch - January 10, 2015

I recently bumped into a specialty practice that did not have a website. The Internet has become such a significant “front door” for healthcare providers and hospitals…

Nearly All US Hospitals Use Social Media: Now What?   
Business
461 views
Business
461 views

Nearly All US Hospitals Use Social Media: Now What?  

Lonnie Hirsch - December 17, 2014

Virtually all US hospitals now have a social media presence, with widespread adoption having increased significantly in the past few years. But a recent study suggests that…

Study: What Patients Expect from Your Doctor Review Site
eHealth
573 views
eHealth
573 views

Study: What Patients Expect from Your Doctor Review Site

Lonnie Hirsch - December 4, 2014

Clear trends in physician reviews and consumer purchase decision patterns have emerged for healthcare marketing professionals. Clear trends in physician reviews and consumer purchase decision patterns have…

36 Uses for Video: Magnify Your Healthcare Marketing Big Time
Social Media
558 views
Social Media
558 views

36 Uses for Video: Magnify Your Healthcare Marketing Big Time

Lonnie Hirsch - November 25, 2014

The Internet is video-rich. By some estimates, half of all the traffic online is in video format. And, healthcare marketing is increasingly embracing video as a means…