Improving Your Medical Practice’s Web Presence
Business
653 views
Business
653 views

Improving Your Medical Practice’s Web Presence

mnicolosi726 - May 17, 2016

To increase the visibility of your medical practice, building a strong “web presence” across multiple digital channels is essential. To increase the visibility of your medical practice,…

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars
eHealth
797 views
eHealth
797 views

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

mnicolosi726 - May 15, 2016

In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s…

10 Conversion Boosters for Physician Websites
Business
707 views
Business
707 views

10 Conversion Boosters for Physician Websites

mnicolosi726 - May 4, 2016

For physicians, even the most effective digital ad campaign won’t do much good if it’s funneling patients to a sub par website. For physicians, even the most…

7 Simple Ways to Strengthen Your Hospital’s Online Brand
Business
557 views
Business
557 views

7 Simple Ways to Strengthen Your Hospital’s Online Brand

mnicolosi726 - April 27, 2016

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand. In…

How Practice Managers Can Get Physician Buy-In for Digital Marketing
Business
391 views
Business
391 views

How Practice Managers Can Get Physician Buy-In for Digital Marketing

mnicolosi726 - April 22, 2016

Digital marketing isn’t a bold, risky strategy — it can be a cost-efficient and effective way to find new patients. Digital marketing isn’t a bold, risky strategy…

10 Reasons Your Healthcare Practice Should Invest in Digital Marketing
eHealth
1364 views
eHealth
1364 views

10 Reasons Your Healthcare Practice Should Invest in Digital Marketing

mnicolosi726 - April 14, 2016

There are many reasons to consider a digital healthcare marketing strategy. Here are ten of the most salient. There are many reasons to consider a digital healthcare…

Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice
Business
389 views
Business
389 views

Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice

mnicolosi726 - April 8, 2016

Driving down marketing costs with highly optimized, targeted campaigns might be a better idea than generating maximum exposure. Driving down marketing costs with highly optimized, targeted campaigns…

Why PPC Should Be a Long-Term Process For Healthcare Companies
Social Media
776 views
Social Media
776 views

Why PPC Should Be a Long-Term Process For Healthcare Companies

mnicolosi726 - November 21, 2015

We get it. You want leads now. Your business depends on it. We get it. You want leads now. Your business depends on it.When marketers often explain…

5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization
Social Media
461 views
Social Media
461 views

5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization

mnicolosi726 - October 12, 2015

   Bill Gates once said back in 1996 that “Content is king”. Almost 20 years later, content has certainly become a major player in the world of healthcare…