By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    January 19, 2022
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    6 Essential Strategies for Improving Your Medical Practice
    January 25, 2023
    Staying Positive While Living with Mesothelioma
    January 24, 2023
    The Many Health Benefits of Being Outdoors
    January 17, 2023
    How to Assess a Safe Placement of a Nasogastric or Nasoenteric Tube and Its Complications
    January 19, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    9 Great Resources For Your Medical Assistant Training
    August 16, 2018
    Waiting for HIPAA Clarity? Who Has Time?
    September 19, 2014
    Topics You Need To Study And Prepare For When Taking The NCLEX
    August 12, 2020
    Latest News
    Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game
    January 25, 2023
    9 Hospitals That Have Introduced Green Initiatives
    January 25, 2023
    Why a Health Retreat Can Be the Best Medicine
    January 12, 2023
    Best Money-Saving Tips for Health Managers
    January 12, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization
Share
Sign In
Notification Show More
Latest News
ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology
digital dental x-ray
How Does A Digital Dental X-Ray Work?
Dental health
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization
Social Media

5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization

mnicolosi726
Last updated: 2015/10/12 at 7:31 PM
mnicolosi726
Share
8 Min Read
SHARE

 

Contents
1.) ListenWhat are patients complaining about?What are patients asking about?2.) Online ResearchSocial Media CommentsReddit & QuoraGoogle AdWords Keyword Planner3.) Repurpose Old Content4.) Use Fill-in-the-blank Headlines5.) Write about Things That Interest You

 

Bill Gates once said back in 1996 that “Content is king”. Almost 20 years later, content has certainly become a major player in the world of healthcare marketing. According to the Economist Group, “93% of companies plan to maintain or increase their investment in content creation in the upcoming year.” Over the past few years there has been a major overhaul in the way we market to consumers and the way consumer “consume” content. Instead of focusing on creating content for products and services, we’ve shifted into a world to create useful, educational and relevant content for customers.

I’d like to highlight some practical ways to find content marketing ideas for healthcare organizations and produce content that your patients and potential patients actually want to consume. Try focusing on solving a problem for people rather than creating content to push your product or service.

More Read

branding in healthcare

Should Healthcare Care About Branding?

How can Healthcare Professionals Manage their Reputation Online
How to Handle Negative Physician Reviews and Feedback
5 Effective Ways to Market Healthcare to Millennials
Truth From Comedy: ZDogg Does for Medicine What Late Night Is Doing for Politics

1.) Listen

What are patients complaining about?

As a medical professional, you probably hear complaints…a lot. Many of these complaints are probably out of your control, but they might be able to be addressed in content. Are patients constantly complaining about how the cold weather is making their joints achy? If so, write a post on how one could alleviate joint discomfort in the winter. It’ll be highly relevant and helpful which can help build trust and a strong following.

What are patients asking about?

You probably get the same questions over and over again. These questions might be repetitive to you, but many patients probably have never asked these questions before. For example, do people regularly ask you questions about nutrition for varicose veins? You could write a post about the best foods for varicose vein nutrition or post recipes. You could even start something like a weekly recipe for varicose veins. Again, it’ll be highly relevant and keep people coming back to your site frequently.

2.) Online Research

There are tons of active forums on the internet where you can gain insight into what people want to read about. Some of my favorite sites to gain content marketing ideas for healthcare are through social media networks like Reddit and Quora. I also like to include Google AdWords Keyword Planner.

Social Media Comments

Many people use social media as a platform to voice complaints to businesses or to praise them. Social media offers businesses a powerful new platform for customer service and to engage directly with customers. Look at what people are talking about on your social media profiles. What are their questions and concerns? Better yet, see what people are talking about on your competitors social media pages and gather intelligence. Social media can be an endless supply of highly valuable content that people want to hear about.

Disclaimer: Be cautious with dealing will patients directly on social media accounts to not violate any HIPAA policies and give out PHI information.

Reddit & Quora

Reddit & Quora are a goldmine for finding fresh content marketing ideas for healthcare. These are online forums that you can use to find content ideas based on what real people are talking about. Go to these sites and type in a broad term such as “Osteoarthritis” or “Varicose Veins”. You’ll literally find hundreds of threads of people discussing these conditions and you can find countless ideas. Take one look at the screenshot below and you’ll see why these sites can be so useful.

Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a tool for online advertising, but it’s also a great way to create many variations of a particular search term. In this example I used the term “Gallstones”. The Keyword Planner returned hundreds of possible keywords in which you could create content around. For example, the keyword “gallstones foods to avoid” can be a good one. One could write a post such as “3 Foods that People with Gallstones Should Avoid”.

3.) Repurpose Old Content

It’s hard to come up with fresh content all the time. One key tactic is to get more mileage out of the content you’ve already created – especially if you’ve created some great content in the past. One piece of content can bring in new traffic for years. For example, you could take a blog post and make a video about it or an infographic. You can take several blog posts that are about a similar topic and create an eBook or a whitepaper out of it. This can help you stretch out your content and be especially useful to people who like to consume media in different formats.

Repurposing Ideas:

  • Blog Posts
  • Videos
  • Infographics
  • eBooks
  • Whitepapers
  • Podcasts
  • Research
  • Webinars
  • Tweets
  • Facebook Posts

4.) Use Fill-in-the-blank Headlines

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” –David Ogilvy

One of these easiest ways to come up with content ideas is to simply start with the headline. The headline is also one of the most, if not the most important part of the content. It’s what attracts people and gets them engaged. I’ve even heard copywriters say that you should spend 90% of your time on the headline. These headline templates will get the creative juices flowing. Don’t feel the need to stick to them verbatim as you can make them your own.

5.) Write about Things That Interest You

If all else fails, write about things that interest you. Try to stay somewhat relevant to your field, but even if the content isn’t completely relevant it’ll help make your blog more personal. People are buying you and it’s hard to get people to pay attention if you’re not putting yourself into your content. For example, I’ve had knee surgery myself and I regularly follow my orthopedic surgeon’s blog. I could easily find a million other articles on knee issues, but I’m more interested in reading my surgeon’s articles because he puts himself into his content and it’s personal. People connect with people – not with faceless writers on the internet.

Hopefully you’ve gained some practical ways to create more content marketing ideas for your healthcare organization that should lead to an increase in online engagement and ultimately, referrals. Until next time.

 

Healthcare Marketing Tracking, Healthcare Marketing Intelligence

 

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
mnicolosi726 October 12, 2015
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article Why do sick people quit their Medicare Advantage plans?
Next Article Green is the New Black: How the Healthcare Industry is Embracing Sustainability and Energy Efficiency

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health January 26, 2023
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness January 26, 2023
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology January 26, 2023
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology January 25, 2023

You Might also Like

healthcare video marketing
MarketingSocial Media

How to Maintain a Successful YouTube Channel as a Healthcare Organization: Advantages of Video Marketing for your Medical Practice

November 9, 2022
social media addiction is harming teenage mental health
eHealthMental HealthSocial Media

5 Ways Social Media Affects Teen Mental Health

April 4, 2022
social media in healthcare
eHealthSocial Media

Ethics of Social Media Success and Instagram Influencers in Healthcare

October 6, 2021
MarketingSocial Media

7 Tips To Make Sure Your Medical Practice Is Found Online

March 22, 2019
Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?