By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization
Social Media

5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization

mnicolosi726
Last updated: October 12, 2015 7:31 pm
mnicolosi726
Share
8 Min Read
SHARE

 

Contents
1.) Listen2.) Online Research3.) Repurpose Old Content4.) Use Fill-in-the-blank Headlines5.) Write about Things That Interest You

 

Bill Gates once said back in 1996 that “Content is king”. Almost 20 years later, content has certainly become a major player in the world of healthcare marketing. According to the Economist Group, “93% of companies plan to maintain or increase their investment in content creation in the upcoming year.” Over the past few years there has been a major overhaul in the way we market to consumers and the way consumer “consume” content. Instead of focusing on creating content for products and services, we’ve shifted into a world to create useful, educational and relevant content for customers.

I’d like to highlight some practical ways to find content marketing ideas for healthcare organizations and produce content that your patients and potential patients actually want to consume. Try focusing on solving a problem for people rather than creating content to push your product or service.

More Read

Digital Marketing
Top Digital Platforms for Your Healthcare Marketing
Best Practices for Managing Online Yelp Reviews for Your Physician Practice
FDA Social Media Guidance: Hangout on Air
Why Healthcare Marketers Need to Understand Mobile
What is the Future of Social Media for Orthopedic Surgeons?

1.) Listen

What are patients complaining about?

As a medical professional, you probably hear complaints…a lot. Many of these complaints are probably out of your control, but they might be able to be addressed in content. Are patients constantly complaining about how the cold weather is making their joints achy? If so, write a post on how one could alleviate joint discomfort in the winter. It’ll be highly relevant and helpful which can help build trust and a strong following.

What are patients asking about?

You probably get the same questions over and over again. These questions might be repetitive to you, but many patients probably have never asked these questions before. For example, do people regularly ask you questions about nutrition for varicose veins? You could write a post about the best foods for varicose vein nutrition or post recipes. You could even start something like a weekly recipe for varicose veins. Again, it’ll be highly relevant and keep people coming back to your site frequently.

2.) Online Research

There are tons of active forums on the internet where you can gain insight into what people want to read about. Some of my favorite sites to gain content marketing ideas for healthcare are through social media networks like Reddit and Quora. I also like to include Google AdWords Keyword Planner.

Social Media Comments

Many people use social media as a platform to voice complaints to businesses or to praise them. Social media offers businesses a powerful new platform for customer service and to engage directly with customers. Look at what people are talking about on your social media profiles. What are their questions and concerns? Better yet, see what people are talking about on your competitors social media pages and gather intelligence. Social media can be an endless supply of highly valuable content that people want to hear about.

Disclaimer: Be cautious with dealing will patients directly on social media accounts to not violate any HIPAA policies and give out PHI information.

Reddit & Quora

Reddit & Quora are a goldmine for finding fresh content marketing ideas for healthcare. These are online forums that you can use to find content ideas based on what real people are talking about. Go to these sites and type in a broad term such as “Osteoarthritis” or “Varicose Veins”. You’ll literally find hundreds of threads of people discussing these conditions and you can find countless ideas. Take one look at the screenshot below and you’ll see why these sites can be so useful.

Google AdWords Keyword Planner

The Google AdWords Keyword Planner is a tool for online advertising, but it’s also a great way to create many variations of a particular search term. In this example I used the term “Gallstones”. The Keyword Planner returned hundreds of possible keywords in which you could create content around. For example, the keyword “gallstones foods to avoid” can be a good one. One could write a post such as “3 Foods that People with Gallstones Should Avoid”.

3.) Repurpose Old Content

It’s hard to come up with fresh content all the time. One key tactic is to get more mileage out of the content you’ve already created – especially if you’ve created some great content in the past. One piece of content can bring in new traffic for years. For example, you could take a blog post and make a video about it or an infographic. You can take several blog posts that are about a similar topic and create an eBook or a whitepaper out of it. This can help you stretch out your content and be especially useful to people who like to consume media in different formats.

Repurposing Ideas:

  • Blog Posts
  • Videos
  • Infographics
  • eBooks
  • Whitepapers
  • Podcasts
  • Research
  • Webinars
  • Tweets
  • Facebook Posts

4.) Use Fill-in-the-blank Headlines

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” –David Ogilvy

One of these easiest ways to come up with content ideas is to simply start with the headline. The headline is also one of the most, if not the most important part of the content. It’s what attracts people and gets them engaged. I’ve even heard copywriters say that you should spend 90% of your time on the headline. These headline templates will get the creative juices flowing. Don’t feel the need to stick to them verbatim as you can make them your own.

5.) Write about Things That Interest You

If all else fails, write about things that interest you. Try to stay somewhat relevant to your field, but even if the content isn’t completely relevant it’ll help make your blog more personal. People are buying you and it’s hard to get people to pay attention if you’re not putting yourself into your content. For example, I’ve had knee surgery myself and I regularly follow my orthopedic surgeon’s blog. I could easily find a million other articles on knee issues, but I’m more interested in reading my surgeon’s articles because he puts himself into his content and it’s personal. People connect with people – not with faceless writers on the internet.

Hopefully you’ve gained some practical ways to create more content marketing ideas for your healthcare organization that should lead to an increase in online engagement and ultimately, referrals. Until next time.

 

Healthcare Marketing Tracking, Healthcare Marketing Intelligence

 

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Mobile Health Around the Globe: Apps on Health Storified

March 19, 2012
FDA and social media healthcare
BusinesseHealthPolicy & LawSocial Media

What the FDA’s New Social Media Guidance Means for Marketers

July 11, 2014

Staying Relevant in the Ever-Changing Healthcare World: A Case of Cancer Research

August 14, 2013

The Enormous Power Social Media Can Bring to a Hospital

April 18, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?