The Not-A-Marketing Book Every Healthcare Marketer Should Read
Strictly speaking, ePatient 2015 – 15 Surprising Trends Changing Health Care is…
Engagement: Making Your Social Media Matrix Sticky
The research folks at Pew Internet provide an insightful report about the…
LinkedIn Cheat Sheet: Leverage the Executive Side of Social Media
Social media facilitate patient engagement, service line awareness, new business development and…
20 Rules to Kick-Start Successful Email Marketing
Email marketing—a popular form of marketing directly to the customer/subscriber—has the appeal…
Twitter Cheat Sheet: Microblog Quick Guide for Marketing
Social media platforms have become marketing instruments for patient engagement, service line…
Physician Reading: Mental Fuel to Shape Successful New Year Resolutions
Any quiet “thinking time” in late December is likely to find a…
Is Your Social Media Just a Crummy Commercial?
Each December brings the enjoyment of all the holiday classic movies. Each…
Google Helpouts: Live Video Competition or Marketing Opportunity?
Google Helpouts: Live Video Competition or Marketing Opportunity?If “Helpouts” was just another…
20 Reasons You Need a First Class Internet Plan for 2014
Curiously, the vast majority of all US hospitals do not participate in…
Four Lesser-Known Ways to Enhance Your Web Presence
For effective healthcare marketing, it’s not a question of having an Internet…