By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Facebook for Doctors: Medical Practice Marketing Benefits
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Facebook for Doctors: Medical Practice Marketing Benefits
Social Media

Facebook for Doctors: Medical Practice Marketing Benefits

Stewart Gandolf
Last updated: October 28, 2017 3:36 pm
Stewart Gandolf
Share
3 Min Read
facebook
SHARE

There’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day. Not everyone, of course, but with over 150-million monthly active users in the US alone, that’s better than half the adult population. And, as you’re probably aware, Facebook has more than 1.6 billion monthly active users worldwide. Chances are, you read that statistic via your Facebook feed. And that makes it the most popular social network on the planet. (We don’t have data for other planets.) The top-line numbers are impressive, but the even-better story for doctors and healthcare providers is a little deeper. More than 90 percent of respondents to a National Research Corporation poll indicated indicated they’ve used the popular social network to gather information on their health care. It’s no wonder that Internet-savvy marketing professionals have adopted social media—and Facebook in particular—for hospital and healthcare marketing. Quite simply, that’s where prospective patients and caregivers are hanging their digital hat. Launching a Facebook page is deceptively easy. Having an effective Facebook presence as a healthcare marketing tool, however, requires some time, attention and serious thought about what works. Here are a few of the important considerations about having, or improving, a Facebook page for doctors. Set guidelines for privacy and legal considerations. Almost anything goes with a personal Facebook presence; from puppy selfies to Granny recopies. But business pages have a higher standard, and doctors and medical practices have HIPAA and professional requirements that are even higher. Start with a clear understanding about patient privacy, confidentiality and other regulations, and share the policy with everyone in the office. It’s easy, and (mostly) free. Creating a Facebook page is free and simple to use. Be aware, however, that you’ll need to commit to an ongoing effort to maintain your Facebook presence. A neglected or out-of-date page can be harmful. It’s about your audience, not you. Successful social media depends on engaging individuals who share a common interest. To begin, “listen first,” and identify what people—your prospective audience—is interested in or wants to know. Your agenda is built on meeting their interests. Get acquainted with Facebook Audience Insights. Facebook pages for business have an insightful marketing resource for aggregate information about target audience geography, demographics, Facebook usage and more. Deliver share-able content. Social audiences appreciate accurate and authoritative information. But good content that also inspires readers to share the information helps the reader and expands your online presence. Keep tabs on the competition. Facebook provides a small, but useful, window into the online promotional and marketing efforts by the competition.

The post Facebook for Doctors: Medical Practice Marketing Benefits appeared first on Healthcare Success.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Free Physician Rating and Medical Q&A Forum at Avvo.com

March 21, 2012

HealthCare, Social Media, and Google+ – Information and Tips

July 18, 2011

Twitter Moves Markets: Can It Impact Disease?

May 1, 2013
Social Media

How Healthcare Professionals Can Deal With Negative Reviews

November 4, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?