eHealthSocial Media

Zyrtec’s Healthcare Social Media Campaign

1 Mins read

How do you get allergy sufferers to buy your drug? With cute animals, of course!

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer.

This is a Facebook App that allows people who are suffering from allergies to “walk” their pet without going outside. The cyber-simulated walk allows users to upload a picture of their pet and explore a “park” in a virtual, outdoor world, all within Facebook.

How do you get allergy sufferers to buy your drug? With cute animals, of course!

ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for the game-playing, pet-loving allergy sufferer.

This is a Facebook App that allows people who are suffering from allergies to “walk” their pet without going outside. The cyber-simulated walk allows users to upload a picture of their pet and explore a “park” in a virtual, outdoor world, all within Facebook.

When the interactive, and electronically exhausting journey ends, the app highlights the absurdity of the experience and how you should actually get outside, take some ZYRTEC, and do the real thing.

There’s nothing more ironic afterall, than taking your fake pet on a fake walk in a fake park. Enjoy!

 

Related posts
eHealthMobile Health

How To Develop A Telehealth App: All You Need To Know

3 Mins read
Technology as a blessing has helped many people in different forms, and due to this reason, it has become easy to get…
eHealthGlobal HealthcareHealth care

How IoT Healthcare Devices Like Wearable Devices Disrupt Healthcare

3 Mins read
We have previously written a number of blog articles about the utilization of artificial intelligence and data analytics in healthcare. Most of…
eHealth

Medical Billing Solutions Are More Critical Than Ever Before

3 Mins read
The age-old practice of medical billing in the United States health system refers to a healthcare provider following up on claims with…