Why Digital Marketing is an ROI Life-Saver for Clinical Trials
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry has a crisis on its hands — clinical…
The Potential (And Setbacks) of Telemedicine
Imagine a world where sick patients can get a doctor’s care from the comfort of their living room and where physicians have the flexibility to set a schedule that fits…
Digital Marketing Best Practices for Vein Clinics
When it comes to digital marketing for vein practices, some strategies are more effective than others. Over the past decade, the internet has completely transformed the process of how people…
10 Healthcare Marketing Trends to Watch in 2017
The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are…
Digitalization Transforming Healthcare: The Era of Health 2.0
If we talk about healthcare, over the last few years the most startling metamorphosis has been the digital evolution of the industry. Digital is now the first stop for healthcare…
The iPad is Changing the Face of Healthcare
Apple sold nearly 9.9 million iPads in the third quarter of 2016. Most of their iPads are purchased by consumers, but a growing number of healthcare companies are driving demand.…
How Healthcare Professionals Can Deal With Negative Reviews
Reviews have become an important part of the healthcare industry and managing negative feedback is an important part of building a successful practice. Understanding how patients use reviews– especially online…
Social Media: 23 All-Time Tips and Techniques for Doctors
In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of social media for…
Welcome to the age of the patientpreneur
The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century. Companies that are now…
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The role of secure mobile messaging in healthcare
Mobile messaging is changing communication in healthcare. For health professionals, mobile messaging is a fast and efficient way of managing workflows and coordinating care, while from a patient’s perspective, the…
