Marketing Automation, Oh My! Lessons from a Leading Health System
Stewart Gandolf, CEO of Healthcare Success, talks with Tanya Andreadis, Associate Chief Marketing Officer and Robin Ward, Director of Customer Engagement & Marketing Analytics for Penn Medicine, University of Pennsylvania…
4 Patient Monitoring Strategies to Maximize ROI of Risk-Based Contracting
Like it or not, fee-for-service medicine is on the decline in the United States. This March, the U.S. Department of Health and Human Services reported an estimated 30 percent of…
Resident Physicians Might Not Be Underpaid After All. Here’s Why
Residency is hard. Really hard. In fact, I completely underestimated how hard it would be. My sweet wife loves to remind me that she didn’t think I’d be able to…
A Better Patient Experience Starts With a Better Online Experience
Mobile apps, Internet consulting, social media, emails and custom websites have brought a paradigm shift in the healthcare services. Patients seek nothing less than the best – in terms of…
What the Rise in Outpatient Care Means for Your Hospital
Until recently, most medical procedures required a lengthy hospital stay and a bill to match, but changes in surgical techniques have led to many of these procedures being moved to…
The Importance of Physician Engagement in Value-Based Initiatives
Stewart Gandolf, CEO of Healthcare Success talks with Dr. Jeff Cole, Vice President of Ancillary Services at Athens Regional Health System about Dr. Cole’s upcoming presentation at the 2106 SHSMD…
IVR Best Practices for Medical Marketers
If your IVR fails to get important information across quickly and concisely, your practice could be at risk of losing current and future patients. Medical marketers already know that investing…
Empowered Patients Demand Better Engagement from Clinical Trials
As healthcare consumers take more control of their path to treatment, pharma companies need to step up their level of engagement if they want to remain competitive. As digital technologies…
Examining Relationship Based Physician Recruitment
Physician recruitment involves several considerations, such as an evaluation of physician need across practice areas, sourcing and recruiting viable candidates, promoting the healthcare facility and community to top candidates, and…
5 Best Practices for Switching to an EMR System
More and more medical practices and healthcare organizations are switching to electronic medical record (EMR) systems. EMR systems, at their most basic, are software systems designed to digitize the process…
