Why SEO is the Vital Ingredient in Healthcare Website Design
Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing…
Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?
Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs. At the end of the summer, Industry Standard Research…
How Technology is Driving Jobs in the Healthcare Industry
The world as we know it has jumped onto the ever-changing ride of technology, holding fast to improved ways of living, doing, and carrying out business. The healthcare system is…
Why Patient Satisfaction is Key to Physician Marketing
As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward-thinking medical practices routinely put the patient/consumer at the center of their progressive planning.…
Want More New Patients for Your Medical Practice? Build Better Landing Pages
You can spend all the money in the world on your digital marketing campaign, but without quality landing pages to back up your ads, you probably aren’t going to see…
4 Ways Technology Can Increase Patient Empowerment and Improve Outcome
Advancements in healthcare have improved our understanding of diseases and how to treat them, but the largest determinants of our health are behavioral and environmental factors. Poor eating habits, physical…
Data De-Identification – An Easier Way to HIPAA-Compliance
Creating a HIPAA-compliant product doesn’t have to be a harrowing experience, but most teams unwittingly choose the slowest, riskiest, and most challenging path to compliance. This post seeks to shed…
6 Ways to Make Your Patients Feel Special
How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you…
.jpg)
How to Engage Patients and Gain Online Visibility
The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the…
Using Facebook for Clinical Trial Recruitment
Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment. As pharmaceutical companies increasingly turn to digital media for clinical…
